Zoral is a fintech software research and development company. We were founded in 2004. We operate one of the largest labs in Europe focused on Artificial Intelligence/Machine Learning (AI/ML), predictive systems for consumer/SME credit and financial products. Our clients are based in USA, Canada, Europe, Africa, Asia, South America and Australia.
18 октября 2021

Digital Marketing Specialist (PPC) (вакансия неактивна)

Киев, удаленно

Zoral, a leading provider of research and development to the software industry, is searching for an experienced Digital Marketing Specialist (PPC) to join its development center in Kyiv.

Needed experience:

  • You have 2-3 years experience working in paid search marketing (Google Ads, Facebook Ads);
  • Proven experience of optimizing campaigns and improving CPA;
  • Analytical skills to interpret campaign results and conduct metrics driven marketing;
  • Proficiency with Excel/Google Sheets and BI tools (Google Data Studio would be enough);
  • Experience with Google Analytics, Google Tag Manager;
  • Familiarity with email marketing, push notifications;
  • Understanding of retention techniques and ways of improving user journey;
  • Upper-Intermediate English;
  • Strong communication and presentation skills;
  • Good copywriting and editing skills.

Would be a Plus:

  • Experience with financial products and/or mobile applications;
  • Knowledge and experience with marketing automation and scripting;
  • Google Ads and Google Analytics certified;
  • Basic SQL knowledge.

Responsibilities:

  • Plan and execute marketing campaigns that support growth and meet budget targets;
  • Make marketing plans and budget recommendations;
  • Create, manage and optimize advertising campaigns in Google Ads, Facebook Ads;
  • Create and optimize retention campaigns;
  • Test new channels, campaign types, audiences;
  • Conduct A/B testing of various tactics, objectives, audiences (for acquisition and retention campaigns);
  • Make tasks for ad copy, creative assets and approve results;
  • Implement automation and/or scripts for account maintenance;
  • Monitor search trends, best practices, and new opportunities to ensure growth.
  • Use Google Analytics, Firebase Analytics for tracking and reporting;
  • Create and enhance dashboards in Data Studio;
  • Maintain and monitor key metrics across all marketing channels;
  • Set up ad-hoc analytics via Google Tag Manager.

We are looking for someone who:

  • Is creative, resourceful, and dedicated to getting the job done right;
  • Able to meet deadlines and has own list of things which a successful marketer does in the morning;
  • Clearly express thoughts with peers alike and superiors. If need be — communicate current performance & reasons behind performance to the client.

We offer:

  • Attractive salary and good opportunities for career and personal development;
  • Compensation package;
  • Good opportunities for career and personal development.

Project description:
We specialize in advanced software fields such as BI, Data Mining, Artificial Intelligence, Machine Learning (AI/ML), High Speed Computing, Cloud Computing, BIG Data, Predictive Analytics, Unstructured Data processing, Finance, Risk Management and Security.