Digital Marketing Specialist (PPC) (вакансия неактивна)

Zoral, a leading provider of research and development to the software industry, is searching for an experienced Digital Marketing Specialist (PPC) to join its development center in Kyiv.

Needed experience:

• You have 2-3 years experience working in paid search marketing (Google Ads, Facebook Ads);
• Proven experience of optimizing campaigns and improving CPA;
• Analytical skills to interpret campaign results and conduct metrics driven marketing;
• Proficiency with Excel/Google Sheets and BI tools (Google Data Studio would be enough);
• Experience with Google Analytics, Google Tag Manager;
• Familiarity with email marketing, push notifications;
• Understanding of retention techniques and ways of improving user journey;
• Upper-Intermediate English;
• Strong communication and presentation skills;
• Good copywriting and editing skills.

Would be a Plus:

• Experience with financial products and/or mobile applications;
• Knowledge and experience with marketing automation and scripting;
• Google Ads and Google Analytics certified;
• Basic SQL knowledge.

Responsibilities:

• Plan and execute marketing campaigns that support growth and meet budget targets;
• Make marketing plans and budget recommendations;
• Create, manage and optimize advertising campaigns in Google Ads, Facebook Ads;
• Create and optimize retention campaigns;
• Test new channels, campaign types, audiences;
• Conduct A/B testing of various tactics, objectives, audiences (for acquisition and retention campaigns);
• Make tasks for ad copy, creative assets and approve results;
• Implement automation and/or scripts for account maintenance;
• Monitor search trends, best practices, and new opportunities to ensure growth.
• Use Google Analytics, Firebase Analytics for tracking and reporting;
• Create and enhance dashboards in Data Studio;
• Maintain and monitor key metrics across all marketing channels;
• Set up ad-hoc analytics via Google Tag Manager.

We are looking for someone who:

• Is creative, resourceful, and dedicated to getting the job done right;
• Able to meet deadlines and has own list of things which a successful marketer does in the morning;
• Clearly express thoughts with peers alike and superiors. If need be — communicate current performance & reasons behind performance to the client.

We offer:

• Attractive salary and good opportunities for career and personal development;
• Compensation package;
• Good opportunities for career and personal development.

Project description:
We specialize in advanced software fields such as BI, Data Mining, Artificial Intelligence, Machine Learning (AI/ML), High Speed Computing, Cloud Computing, BIG Data, Predictive Analytics, Unstructured Data processing, Finance, Risk Management and Security.