Zoral, a leading provider of research and development to the software industry, is searching for an experienced Digital Marketing Specialist (PPC) to join its development center in Kyiv.
- You have 2-3 years experience working in paid search marketing (Google Ads, Facebook Ads);
- Proven experience of optimizing campaigns and improving CPA;
- Analytical skills to interpret campaign results and conduct metrics driven marketing;
- Proficiency with Excel/Google Sheets and BI tools (Google Data Studio would be enough);
- Experience with Google Analytics, Google Tag Manager;
- Familiarity with email marketing, push notifications;
- Understanding of retention techniques and ways of improving user journey;
- Upper-Intermediate English;
- Strong communication and presentation skills;
- Good copywriting and editing skills.
Would be a Plus:
- Experience with financial products and/or mobile applications;
- Knowledge and experience with marketing automation and scripting;
- Google Ads and Google Analytics certified;
- Basic SQL knowledge.
- Plan and execute marketing campaigns that support growth and meet budget targets;
- Make marketing plans and budget recommendations;
- Create, manage and optimize advertising campaigns in Google Ads, Facebook Ads;
- Create and optimize retention campaigns;
- Test new channels, campaign types, audiences;
- Conduct A/B testing of various tactics, objectives, audiences (for acquisition and retention campaigns);
- Make tasks for ad copy, creative assets and approve results;
- Implement automation and/or scripts for account maintenance;
- Monitor search trends, best practices, and new opportunities to ensure growth.
- Use Google Analytics, Firebase Analytics for tracking and reporting;
- Create and enhance dashboards in Data Studio;
- Maintain and monitor key metrics across all marketing channels;
- Set up ad-hoc analytics via Google Tag Manager.
We are looking for someone who:
- Is creative, resourceful, and dedicated to getting the job done right;
- Able to meet deadlines and has own list of things which a successful marketer does in the morning;
- Clearly express thoughts with peers alike and superiors. If need be — communicate current performance & reasons behind performance to the client.
- Attractive salary and good opportunities for career and personal development;
- Compensation package;
- Good opportunities for career and personal development.
We specialize in advanced software fields such as BI, Data Mining, Artificial Intelligence, Machine Learning (AI/ML), High Speed Computing, Cloud Computing, BIG Data, Predictive Analytics, Unstructured Data processing, Finance, Risk Management and Security.