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17 сентября 2019

Ads Performance Analyst (вакансия неактивна)


Необходимые навыки

— Bachelor’s Degree in Business, Economics, Finance, or similar field. Or equivalent combination of education and work experience.
— 3+ years of previous relevant experience in a digital marketing analytics role at a digitally-driven company working in an e-commerce environment
— Good knowledge of digital advertising landscape, including Paid Search (AdWords & Bing), Display (Google Display Network, AdRoll, other third-party publishers), Affiliate, Social (Twitter, Facebook, LinkedIn), and Email/CRM
— Well-versed in data-driven marketing and predictive analytics/modeling
— Strong quantitative skills, including financial forecasting
— Excellent in Excel and Google spreadsheets for data analysis;
— Highly analytical thinker, with strong skills in extracting insight from data;
— Strong attention to detail, flexible and adaptable style, a curious mind that loves numbers;
— Able to cope with and adapt to changing business environment
— Ability to work in the English language, both spoken and written

Будет плюсом

— SQL queries writing
— Visualization software experience (Tableau, QlickView, PowerBI)
— Previous experience directly managing and optimizing paid digital advertising campaigns
— Experience working with competitive analysis and SEO tools such as SEMRush and Google Search Console
— Previously worked in a digital or technology company


Duties and responsibilities

Reporting & Dashboards:
— Build visual Dashboards with data visualization tools for internal stakeholders
— Regular and ad-hoc reporting;
— Present to senior stakeholders of the business;
— Collaborate with product, marketing, and business intelligence teams to integrate analytics into company reporting and ad-hoc analysis
— Manage projects that identify new areas of concentration and feature enhancements for analysis and data visualization

Insights & Analysis:
— Conduct deep-dive analysis into the performance of all marketing channels, bringing recommendations to marketing teams for optimization, improvement, and testing
— Analyze data sets from site and from marketing campaigns to bring greater insight into paid advertising campaigns
— Look for and identify customer behavior shifts and trends, both through independent analysis and working closely with product, marketing, and business intelligence teams

О проекте

The Performance Analyst will support our Product and Marketing Teams by bringing reporting, analysis, and data-driven insight to grow our business and help our marketing team develop an evidence-based, full-funnel marketing strategy. Your efforts will help Namecheap drive new customer acquisition, retention, and ROI, and you will be the glue that helps bring all our marketing efforts together.