PPC Manager (вакансія неактивна)

Your expertise:

• 3+ years experience in PPC with a proven track record in driving customer acquisition and revenue growth
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience working in a global environment with international requirements. Agency experience is a plus
• Experience working in implementing and analyzing ad copy and landing page tests (A / B, multivariate, etc.) together with UX and analytics teams
• Strong proficiency in Google Analytics and other web metric systems
• English: Upper-Intermediate
• Experience in mobile app advertising is a plus

What’s in it for you?

• Decent market rate compensation depending on experience and skills
• Developed corporate culture: no micromanagement, culture based on principles of truth, trust, and transparency
• “You build it, you own it” mentality in most contexts
• Support of personal and professional development

• support of experienced colleagues
• in-house events and trainings
• regular knowledge sharing in teams
• English classes and speaking clubs

• Life-balance support

• truly flexible schedule, no time-tracking at all
• 25 working days of vacation
• 5 days of paid sick leave per month (if necessary) without providing a medical certificate
• generous maternity leave program

• Professionally strong environment, friendly and open atmosphere, ability to influence the product development and recognition for it

You will be involved into:

• Campaign setup, launches, maintenance and reporting, including keyword research, ad copy creation and competitive analysis
• Analysis of paid search campaigns to identify strengths and weaknesses and ensure proper budget allocations
• Work with the Marketing Analytics team to facilitate reporting and ad hoc analysis
• Work to align product marketing strategies with the goals and objectives of the overall business
• Assessment and adjustment strategies and tactics to improve campaign performance, e.g., bidding, keyword generation, advertising copy, reporting, and analytical techniques
• Provide forecasting and budgeting guidelines for financial reporting
• Development, implementation and analysis of ad copy and landing page tests (A / B, multivariate, etc.) together with UX and analytics teams
• Development and manage targeted keyword lists internationally across multiple search platforms including Google and Bing
• Ensure campaigns are optimized and delivering against revenue and new customer acquisition goals
• Manage bidding and ad budgets in line with the product strategy

About the company and project:

ZONE3000 is proud to represent its partnership with Namecheap (www.namecheap.com). Namecheap was founded in 2000 on the idea that all people deserve value-priced domains delivered through stellar service. Today Namecheap is a leading ICANN-accredited domain name registrar and web hosting company with over 12 million customers and 16 million domains under management — and we’re just getting started.

Our culture is built on the values that we live every day: the way we work, the way we collaborate with our global network of colleagues and the way we relentlessly innovate solutions that meet the emerging needs of our customers.

This position is part of the Paid Advertising team and will be embedded within one or more product teams. You will be overseeing the global performance marketing channels focused on customer acquisition and revenue growth.