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Нужны IT специалисты? Постоянно обновляемая и быстрорастущая база активных IT кандидатов, которые максимально соответствуют требованиям Вашей вакансии. Java, C#.NET, Android, iOS, Ruby on Rails, PHP, JavaScript, FrontEnd, QA Качественный подбор IT специалистов Более 10 лет в IT
16 жовтня 2017

Senior Marketing Manager (вакансія неактивна)

Київ від $2000

Key areas include:

Company’s brand and PR strategy development and execution. Creating Corporate Identity, presentations, portfolios and all required marketing materials.
Lead generation by executing and developing web strategies for Company website: studying business and competitive practices to drive traffic and business to existing website; formulating and execution of innovative and compelling ideas to current website; responsible for technical requirements and parameters.
Lead generation through search engine optimization (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
Lead generation through pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
Create, develop, and manage content for existing web presence: maintaining a consistent look and voice throughout all web properties including social media; promotions, sweepstakes, email newsletters; copy/editing web content; maintain and developing the master content calendar for all web properties.
Key responsibilities:

Conferences:

Research and making decision on sponsoring conferences and events for brand awareness and attracting new clients
Research and making decision on sponsoring conferences and events including local ones in cooperation with HR for recruitment and for brand awareness of the company on the local market as a trusted employer
Preparing a strategy and positioning the company during the events and its approval with CMO
Preparing, including specification, execution and ordering, necessary giveaways and marketing materials
Research and suggestion of attending conferences by company employees. Assistance in writing speeches, letters, and articles which are to be made public
Research and participating in awards and contests that can result in a major benefit for the company, including applying, submitting all necessary materials and documents, interaction with organizers and all other related activities to ensure maximum results
SMM:

Creating a strategy and supervising execution of social media engagement and brand awareness campaigns; be a driver and philosophy holder of SMM strategy execution
Creating a strategy and supervising execution of company and industry blogs and managing e-communications
Constant research competitors SMM best practices and new solution implementation
Email marketing campaigns writing and dispatching related to company news or conference attendance
Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
Website:

Product owner of the website. Make a website a significant lead generation platform and a face of the company. Website constant update to marketing best practices, UI/UX improvement
Website case studies and testimonials constant updates. Requesting and cooperating with Sales and BD teams
Create detailed tasks and interact with in house designers upon execution of digital materials, exhibition booths, printed materials and web visuals
Monitor performance of Company website and use the data for improvement; providing accurate reports and analysis to company management to demonstrate effective return on investment (ROI) on marketing spends.
Research:

Keeping up to date with current digital trends
Conducting research and web statistics reporting.
Lead generation:

Creating a strategy and supervising execution (including external partner onboarding and supervision, setting KPIs, budgeting and reporting) lead generation campaigns including paid media
Working closely with internal teams dealing with leads to ensure maximum conversion and retention
Working with external SEO partner to optimize company website for search engines
Implement existing SEO strategy for the company blog.
Corporate Identity, giveaways and presents:

Updating all required company’s presentations, materials, etc. in cooperation with other departments.
Preparing, including specification, execution and ordering in advance and shipping on time, Christmas and NY gifts
Preparing, including specification, execution and ordering in advance and shipping on time, Company’s internal gifts and treats to employees upon request of Head of HR
If necessary, Preparing, including specification, execution and ordering in advance and shipping on time special presents for individual clients upon Heads of Departments’ requests
Preparing a calendar for international and local holidays. Creating and sending out digital postcards for major holidays.