ZEO Alliance is a technology driven company creating products and experiences that positively impact the world. We are the company where the skills of world-class engineers collide with the creative instincts of entrepreneurs. It is a home for talented people, providing a challenging work environment that celebrates teamwork, fresh thinking and proactivity.
14 июня 2019

Digital and Content Marketing Specialist

Киев

Необходимые навыки

You have 2+ years of experience in digital marketing
Experience with LPO creation is a must
Understanding of digital marketing ad formats and platforms
Unbounce or lead page experience
You speak and write English at least strong Upper-Intermediate level
You have strong experience driving A/B testing
You have expertise using web analytics (e.g.: Google Analytics, Hotjar etc.) to measure and analyze conversion funnels, drop — offs, and other key metrics (with ability to interpret the data into reports and recommendations)
You have experience and understand the best practices of web UX.
You’re always up — to — date with the latest trends and best practices in digital marketing
You’re ready and have a willingness to take full responsibility, generate ideas for solving marketing problems
Having work experience for US and EU markets is a plus

Предлагаем

You have 3+ years experience managing websites and landing pages or, Online marketing for consumer companies
You speak and write English flue ntly
You have work experience for US and EU markets
You have strong experience driving A/B testing and website optimisation
You have expertise using web analytics (e.g.: Google Analytics, etc.) to measure and analyze conversion funnels, drop — offs, and othe r key metrics (with ability to interpret the data into reports and recommendations)
You have a history of bringing new value propositions of services and processes; introducing new ideas, workflows, methodologies, to solve problems and/or bring the busines s to the next level
You have experience creating website customer journey maps
You have experience and understand the the best practices of web UX. You’ve performed different user testings before website goes live
You’re always up — to — date with the latest t rends and best practices in digital marketing
You’re ready and have willingness to take full responsibility

Обязанности

Creation of ad materials from mockups, sketches to wireframes and to working prototypes
Define user tasks, flows and UI specifications
Measure, analyze, and provide final recommendations based on performance
Conceptualize, implement and optimize all upper-funnel user journey from creatives to LPO
Apply a creative approach to all digital marketing campaigns to improve performance
Build and implement digital marketing creative roadmap. This is a vision of how all assets are going to develop and improve performance or release new features/product.
Daily cooperations with copywriters, UX expert, designers, compliance officers, web-developers
Competitors monitoring and research
Stay up to date on the latest trends and best practices in user experience methodology

LinkedIn