Web Product Manager (вакансія неактивна)

You have 3+ years experience managing websites and landing pages or, Online marketing for consumer companies
You speak and write English fluently
You have work experience for US and EU markets
You have strong experience driving A/B testing and website optimisation
You have expertise using web analytics (e.g.: Google Analytics, etc.) to measure and analyze conversion funnels, drop-offs, and other key metrics (with ability to interpret the data into reports and recommendations)
You have a history of bringing new value propositions of services and processes; introducing new ideas, workflows, methodologies, to solve problems and/or bring the business to the next level
You have experience creating website customer journey maps
You have experience and understand the the best practices of web UX. You’ve performed different user testings before website goes live
You’re always up-to-date with the latest trends and best practices in digital marketing
You’re ready and have willingness to take full responsibility

Very warm and friendly working environment
Continuous professional competencies development and professional growth opportunities
Free external and internal professional trainings and certifications
Foreign languages learning in the company office (different levels of language skills; etc.)
Ukrainian labor legislation guarantees
40-hours working week with flexible working hours
Annual paid vacations (20 working days)
Medical insurance and health protection programs
Compensation of the transport expenses for candidates from other cities invited to our Kyiv office for an interview
Corporate / team / special events
Challenging work in international professional environment
Starting from your first working day you will get free meals (three times a day — breakfast / dinner / supper) in the company restaurant
Sport activities in our office gym with a personal coach (yoga, boxing, etc.)

Design digital and research test plans to test new consumer value propositions
Execute digital test plans and prototypes on multiple digital test platforms
Prepare LPs and BNs for A/B multivariate testing of all campaigns
You’ll have a day-to-day ownership of company corporate websites and landing pages
You’ll need to understand our consumers, product’s benefits, value proposition, consumer and product positioning, company values. You’ll be in charge of website roadmap — this is a vision how the site is going to develop and improve over time
You’ll be managing most of the content contributors like copywriters, UX expert, designers, and developers
Conduct competitive analysis to use for benchmarking purposes. Translate concepts into engaging and strategic experiences through the creation of everything from mockups, sketches, to wireframes, and to working prototypes. Participate in the management and growth of the company’s Digital Marketing (SEO, PPC) programs. Coordinate with product teams and communication team to ensure product content is accurate and optimized for all new product launches

In this role, you will be part of the Engagement Marketing team. This team’s goal is to understand the needs of our audience and develop long lasting relationships with our customers. We believe a keen understanding of who our customer is, how they think and act, is crucial to our ability to provide the most engaging experience across all touch-points through well-designed journeys and excellent communications. The primary goal of the team is to use this understanding of the audience to drive higher acquisition rates and customer loyalty. This role is crucial to developing deep understanding of our audience and developing an engaging experience for it. As part of this team you will be responsible for understanding our customer segments, designing user and customer journeys, helping establish value proposition and build a meaningful, long-term relationship with customers. You will be responsible for overall customer experience, customer acquisition through optimized user journeys and creating a compelling web experience.