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We are YouScan.io — a Ukrainian product company founded by industry experts with experience in software development, sales & marketing, coming from both startup and large enterprise environments.
8 апреля 2021

E-mail Marketing Specialist

Киев

We are seeking to hire an experienced email marketing specialist whose main responsibility will be to turn interested, qualified leads into MQLs & SQLs.
If you are a revenue marketer with a growth-hacking mind able to thrive in a fast-paced environment, we would like to hear from you!

Responsibilities:

Create the strategy for leads nurturing through a mix of helpful content and other calls-to-action.
Build and execute overall email marketing strategy.
Create original content for different database segments that will engage users through email.
Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user’s lifecycle.
Establishing a range of automated marketing campaigns based on various workflows.
Map the customer journey and engage through various touch points thereby increasing conversions.
Segmenting audiences and optimising campaigns to increase effectiveness.
Carrying out A/B testing on automated marketing campaigns to maximise results.
Implementing lead scoring practices to enable higher conversions from quality leads.
Working collaboratively with different functions to ensure effectiveness of automated campaigns.
Leverage data and analytics to understand user behaviour and query patterns.
Use email marketing concepts and metrics to measure and optimize our email campaigns, to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals.
Assist in reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.

Requirements

Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
Fluency in English with excellent oral & written communication skills.
Proficiency in copywriting.
Proficient using marketing automation technology.
Experience with email automation tools.
Experience working with HubSpot would be a plus.
Analytical mind — ability to read, analyse and interpret information effectively.
Critical thinker and problem-solving skills.

Anything else?

— The dream team of passionate people
— We pay for your professional development — conferences, courses, books etc.
— Medical insurance.
— Hybrid work — office and remote — you choose.
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