Head of SEO (вакансія неактивна)

Role Summary

Own and scale our SEO program end-to-end to drive qualified organic traffic and pipeline. You’ll set the strategy, shape site architecture and content, fix technical blockers, and build authority partnering closely with Marketing and Engineering.

Responsibilities

Strategy

• Build and execute a measurable SEO roadmap with clear priorities, resources, and KPIs.
• Future-proof strategy against Google updates and emerging search trends (LLMs, changing SERP/UI).
• Align site structure and content with the company’s new positioning and ensure brand consistency across organic.

Keyword Research

• Select and prioritize high-intent (buying) keywords and, where relevant, TOFU topics.
• Cluster keywords by user intent and align with ICP and market positioning.

Website Architecture

• Lead site architecture decisions (what pages to create, remove, or update).
• Ensure UX/SEO best practices: logical IA, clean internal linking, fast performance.
• Optimize core landing pages across content, UX, and on-page SEO.

Editorial SEO

• Own the SEO content plan from ideation to delivery, including audits to find gaps/opportunities.
• Create strong content briefs for in-house writers/agencies and give actionable, SEO-driven feedback.

Technical SEO

• Run technical SEO audits; remove crawl, render, and indexing blockers.
• Ensure flawless mobile/desktop performance and correct rendering/indexation of key sections.
• Partner with Engineering to bake SEO best practices into the development lifecycle (features, redesigns).

Off-page SEO & authority building

• Analyze backlink profile vs. competitors.
• Design and run a sustainable, high-impact link-building strategy; manage external vendors/partners as needed.

Analytics & Reporting

• Track and report performance via GA4, GSC, Ahrefs/SEMrush (and similar).
• Turn data into clear insights and next actions; communicate results to stakeholders.

Requirements

• Proven experience building and executing end-to-end SEO strategies for growth.
• Strong keyword research, intent mapping, and content strategy skills aligned to ICP.
• Hands-on technical SEO (crawlability, indexation, render, Core Web Vitals, mobile).
• Experience shaping website architecture, internal linking, and landing page optimization.
• Comfort partnering with Engineering and Marketing; ability to write clear briefs and feedback.
• Proficiency with GA4, GSC, Ahrefs/SEMrush (or equivalents) and data-driven decision making.
• Excellent communication: can translate data into actions and present to non-SEO stakeholders.

Nice to Have

• Сlear vision of what type of keywords to prioritise
• Experience with ranking difficult topics and converting advanced audiences into leads.
• Experience analysing user behaviour patterns, diving deep into marketing data and using
  findings to suggest actions.
• Experience with running outreach campaigns and participating in groups and slack
  channels for link exchanges, creating link building assets.

Our Benefits:

• Professional growth: Individual development plan, mentorship, reimbursement for professional certifications and English lessons, access to professional courses in Corporate Learning Management System.
• Community: Tech community and knowledge-sharing events, English speaking club, corporate library and book club, volunteering and charity initiatives.
• Wellbeing: Medical insurance, regular medical check-ups, sport reimbursement, paid vacation and sick leave, mental health support, and events.
• Work environment: Fully-equipped offices, top-notch equipment, flexible work format, activities both in-office and online, Y-bucks, and access to the Yalantis store.

Please note that feedback on the results of the CV review will be provided only in the event of a decision to consider your candidacy further.
Otherwise, your data will be retained in the company’s CV database, and we will gladly contact you if a suitable vacancy becomes available. The consideration period is 7 working days.

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