Retention Marketing Manager (вакансія неактивна)

WhiteBIT is an international fintech company with more than 1000 professionals. As a cryptocurrency exchange, WhiteBIT aims to offer an intuitive user interface with a set of analytical tools for more than 3 million users. We work with cryptocurrency projects from around the world with one main goal — the mass introduction of blockchain technology.

We are looking for Retention Marketing Manager!

Requirements:

— Proven experience of at least 2 years in developing and executing customer engagement strategies with an emphasis on long-term customer relationships.
— Expertise in email marketing, push notifications, and social media engagement to attract and retain customers.
— Strong skills in customer database segmentation and optimization.
— Demonstrated ability to create and implement Customer Journey Maps (CJM) while effectively collaborating with cross-functional teams and channels.
— Proficiency in using key metrics, such as CR, CCR, RPR, CLV, and NPS, to assess and refine customer retention strategies.
— Experience in creating, managing and implementing loyalty programs to retain and motivate customers.
— Advanced data handling capabilities, including data collection, analysis, segmentation, forecasting, and campaign optimization.
— Strong analytical skills to analyze customer behavior, identify patterns, and make data-driven decisions to improve retention marketing strategies.
— English B2+ level.

Responsibilities:

— Develop a strong customer engagement strategy with a focus on long-term relationships, including email campaigns, mobile app push notifications, and social media interactions.
— Segment the customer database and optimize existing segments to improve targeting and personalization efforts.
— Create and implement Customer Journey Maps (CJM), collaborating effectively with other departments and channels to execute successful strategies.
— Demonstrate a deep understanding of metrics, including Conversion Rate (CR), Customer Churn Rate (CCR), Revenue-to-Profit Ratio (RPR), Customer Lifetime Value (CLV), and Net Promoter Score (NPS), and use them to make informed decisions and refine strategies.
— Develop and manage loyalty programs, including discounts, bonus points, gifts, and other incentives aimed at retaining customers.
— Proficiently handle data, including data collection, analysis, segmentation, forecasting, and optimizing marketing campaigns.
— Analyze customer behavior, identify patterns, evaluate the effectiveness of customer retention initiatives, and make data-driven decisions to enhance retention marketing strategies.

We offer:
— Our own product.
— Annual paid vacations.
— Sick leave compensation.
— Professional development and career growth.
— Warm and friendly working environment.

Our СRYPTO dream-team is waiting for YOU!