Product Marketing Manager - Media Service (вакансія неактивна)

Proven experience as a Product Marketing Manager, User Acquisition Manager, or similar role;

Track record of implementing storytelling in marketing campaigns;

Background working in a cross-functional product team;

Experience in market analysis;

Familiar with product marketing tactics (e.g. integrated marketing campaigns);

Working knowledge of web analytics tools (Google Analytics, Amplitude, Hotjar, OWOX);

Excellent communication skills;

Analytical mind and strong quantitative skills.

Work with products on EU and US markets;

Deep understanding of creating platform community and understanding which kind of tools help in it;

Experience in working with a gamification system;

Understanding of monetization all types of media content.

18 working days of paid vacation each year;

Business trip expenses compensation;

Up to 50% tuition reimbursement;

Free corporate language courses;

Health insurance after the triad period.

Follow and analyze market trends and competitors in the media sphere;

Develop product marketing strategies that cover all our content’s types: text, video, audio;

Craft compelling messages across marketing channels which help us to get users to other our products and improve retention rate;

Work in product and cross-department teams with various specialists (design, development, production, acquisition, and product) to implement strategies;

Test marketing product features, releases, and ad copy;

Evaluate campaigns using relevant KPIs and feedback from users;

Research competitor offerings and find killer-features.

WePlay! Esports is looking for a Product Marketing Manager to lead our outbound marketing activities for our Media Service. You’ll be responsible for presenting our product in ways that will strengthen our brand, raise awareness about our media platform, and boost user acquisition to our Tournaments and Events Services through all types of our content and activities.

For this role, you’ll have to be a creative and quantitative thinker. You should be familiar with various marketing techniques relevant for esports. Understanding of the market of esports online will be your big advantage.

Your goal will be to develop and implement the most profitable and creative strategies and plans to promote the products on EU and US markets.