WePlay! Esports — это esportainment-компания, которая сочетает в своей деятельности лучший опыт из сфер киберспорта и развлечений. С 2012 года бренд WePlay!
5 августа 2020

Senior SEO Specialist (вакансия неактивна)


WePlay! Esports is the first esportainment company in TECHIIA holding, that combined esports, storytelling and entertainment content. We want to surprise and entertain every esports fan and attract new ones. We have been organizing esports online tournaments and LAN finals for professional teams of tier-1 and tier-2 levels since 2012. We broadcast for millions of viewers from our studio to Twitch channel and other streaming platforms. Also we have developed our own WePlay! Esports online media and tournament platform.

We improve our expertise in the field of international brands’ integration in esports. We create conditions for constructive dialogue between business and active, passionate audience of players and fans.

— to plan, implement and manage SEO strategy for several company products (organic, link building);
— to prepare and present reports regularly;
— to set measurable goals that demonstrate improvement in marketing efforts;
— to analyze site analytics and gauge which areas of the site have more traffic;
— to track site performance and develop new processes to improve;
— to research keywords and SEO techniques used by competitors and implement best cases in our product;
— to work with the development team to ensure SEO best practices are properly implemented on newly developed code;
— to work with editorial and marketing teams to drive SEO in content creation;
— strategic and tactical planning of SEO promotion of all company projects;
— team coordination and mentoring Junior SEO specialist.

— 3+ years of experience as a SEO Specialist;
— experience in successfully developing and executing SEO campaigns;
— work with products on EU or/and US or/and SEA markets;
— understanding of search engine algorithms and ranking methods;
— understanding HTML & CSS and JSON Structure;
— solid understanding of performance marketing, conversion, and online customer acquisition;
— up-to-date with the latest trends and best practices in SEO and SEM;
— working experience with SPA sites and deep understanding of SSR;
— the ability to work with back end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills;
— upper Intermediate level of English;
— analytical approach to problem solving;
— teamwork skills;
— ability to interact successfully with cross-functional teams and build collaborative relationships.

Strong experience with the next tools and services:
— Google Data Studio with skills in GA, GSC;
— Screaming Frog or/and Netpeak Spider;
— API Ahrefs, Serpstat;
— practical knowledge of HTML, CSS and understanding of JSON structure;
— data collecting with Regex and XPath and analyzing it.

Social package includes:
— office space with comfortable work conditions, various esports entertainment activities and is within a 15 minutes walk from “Osokorky” subway station;
— 18 days of paid leave and 12 days of sick leave per year, with a flexible schedule possibility and remote work;
— no dress code policy and low level of bureaucracy;
— medical insurance after successful probation period completion (100% coverage, premium package);
— up to 50% expense coverage for specialized training;
— free English courses (with a native speaker);
— corporate events (office CS:GO and Dota2 tournaments, WePlay! Esports birthday, Summer BBQ Party, New Year Party, Children’s Days);
— gym partnership program for the gym located in the same building with the office;
— life events (maternity/paternity leave, “Welcome Baby” Gift, wedding Time Off);
— you will have a mentor and quarterly reviews to help you meet your goals and objectives, as well as 1-to-1 meetings with your lead to discuss work processes and much more.

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