Senior Strategic Copywriter

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalised wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

Position Overview:

We are seeking a talented Strategic Copywriter to join our marketing team. The ideal candidate will have a proven track record of creating compelling copy that drives installs and purchases. This role will focus on crafting copy for various digital marketing channels with a strong emphasis on driving performance metrics such as CPA and ROI.

• Proven experience as a performance copywriter, preferably in a digital marketing agency or in-house marketing team.
• Exceptional writing skills with a keen eye for detail and grammar.
• Strong understanding of digital marketing.
• Empathy and understanding of our target audience to develop tailored messages that resonate with them at different stages of the funnel.

Responsibilities:

Develop highly effective, original, and targeted copy for performance marketing creatives.

Actively participate in creative producers’ team brainstorms to contribute innovative ideas and concepts and develop the existent copy.

Create compelling communications tailored specifically for blogger briefs to ensure those communications correspond to performance marketing standards.

Conduct thorough research and analysis to understand target audience demographics, preferences, and behaviours.

Collaborate closely with the SMM, ASO and CRM teams as needed to ensure cohesive messaging and alignment across all channels.

Stay up-to-date with industry trends and best practices in copywriting and digital marketing.

Requirements:

• Proven experience as a copywriter, preferably in a digital marketing agency or in-house marketing team.
• Exceptional writing skills with a keen eye for detail and grammar.
• Strong understanding of digital marketing principles and techniques.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Bachelor’s degree in Marketing, Communications, English, or related field would be advantageous.
• Having a background in Health and Fitness (H&F) would be advantageous.

Candidate journey

⭕️ Recruiter call —> ⭕️ Meet a team member —> ⭕️ Test Task—> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!