Head of CRM (вакансія неактивна)

What we’re looking for:

— At least 3 years of experience in a CRM role, including a minimum of 1 year in a Head of CRM or similar leadership position.
— Background in iGaming.
— Demonstrated leadership abilities with experience managing teams and overseeing cross-departmental initiatives.
— In-depth expertise in business analytics, campaign reporting, and customer lifecycle optimization.
— Proficiency in CRM tools and advanced analytics.
— Experience managing complex marketing campaigns and performing A/B testing.
— Proficiency in English, with additional language skills being a plus.
— Knowledge of HTML is advantageous.

Key Responsibilities:

— Lead, mentor, and manage a team of CRM professionals, fostering a culture of collaboration and high performance.
— Develop and implement CRM strategies aimed at customer acquisition, engagement, and retention.
— Oversee the design and execution of marketing campaigns (email, SMS, push notifications, etc.) and manage loyalty programs and bonus schemes.
— Manage customer segmentation and data analysis to personalize marketing efforts and enhance the customer journey.
— Work closely with various teams to ensure campaigns are executed on time and thoroughly analyzed.
— Introduce and implement innovative CRM tools and processes, including automation and omnichannel communication strategies.
— Keep abreast of industry trends and ensure compliance with regulatory requirements in key markets.
— Deliver detailed reporting and insights on campaign outcomes and CRM metrics.

We value your well-being:

— 24 calendar days of paid vacation each year and 10 paid sick days annually.

— We support your continuous learning by encouraging participation in relevant conferences, helping you enhance your skills and industry knowledge.

— A regular bonus system, acknowledging the contributions of all team members.

— English Language Courses.

— Other benefits! :)