Marketing Specialist (вакансія неактивна)

About Virtido

Virtido is an entrepreneurial and innovative IT company headquartered in Zurich, Switzerland. We realize ideas and projects — from strategic concept to technical implementation closely alongside our dynamic clients with a strong focus on start-up or fast-growing companies. Since inception in 2015, we have grown rapidly to currently 140+ professionals in Switzerland, Poland, Ukraine and the Philippines.

About our Client

Our Client makes women in the finance, technology and fintech industry visible, promotes women’s entry into these industries and combines diversity in leadership with sustainable development under the responsible use of digitization. Among other things, the association pursues these goals by forming a women’s network, providing research and services.

Your tasks

1. Arrange Communication channels according to the PESOM model (Paid, Earned, Social & Owned Media).
2. Update the Website
3. Create the strategic funnels required for teamkarenwendt and drkarenwendt
4. Create and collect potential users according to the PESOM model using LinkedIn search lists and integrating and adjusting a strategy already developed to address target groups at identified touch points and communicate with the target groups in the appropriate media (understood as channels and content). Review strategy and discuss additional touch points.
5. Use Media intelligently to raise awareness on owned media
6. Create regular videos for the new YouTube channel, LinkedIn and create product marketing videos and podcasts for website, create and market (Print TV, You Tube, contribution to external blogs and find reknown Bloggers to blog for teamkarenwendt create Word of Mouth on Social Media and also suggest press services based on an event calendar. (which will be provided).
7. Help market the diversity, awareness, financial literacy and asset digitalisation trainings, further trainings to come.
8. Help market the moderation and mediation offers
9. Tag all articles published by Karen Wendt to teamkarenwendt
10. Create shared media strategy (science and sustainability and tech/fintech /finance professionals on Twitter, students on Facebook, Instagram for Gen Z)
11. Create consistency and personal image that makes intra and inter Personal Design, Personal Communications and Personal Behaviour visible based on storytelling (story and you tube films plus owned channel
12. Create holistic brand (personal) and brand community based on the analysis already undertaken by a brand advisory company based on a clear vision, mission, and storytelling. Create consistant newsletter and traffic to the website, work on products and conversion rate
13. Measurement and Refinement; Create Google analytics, weekly discussion of the traffic to the website and make proposals for traffic increase, conversion rate improvement, testimonials content based communication: tie content to the relevant brand touch points and pain points (4 user groups have been identified
14. Page Management: read comments and inputs to the page
15. Assist in Creation of a consistent CRM model based on content, network intelligence and community management.

What we offer

• Flexible working hours
• English and German courses with professional teachers
• Pleasant and friendly working environment
• Additional benefits may apply.

Does this resonate well with you? Then we look forward to receiving your application!