We’re pioneering a new era of iGaming innovation. Our comprehensive B2B2C solutions redefine the gaming landscape, providing unmatched value to operators and players, creating a unique experience that sets us apart from the rest.
Our innovative suite of iGaming solutions includes online casino back office platforms, sportsbooks, games aggregators, client engagement and marketing automation, and fantasy sports platforms that seamlessly integrate across all channels.
Experience the power of omnichannel with Veli Group and take your iGaming business to the next level.
We are looking for a Middle Inhouse PPC Specialist to join a rapidly growing international company, where a friendly multicultural work environment with English speakers awaits. Additionally, there are significant opportunities for career growth within the holding group, providing a chance to gain experience in implementing various strategies for the Danish and European markets.
Develop and execute PPC strategies aligned with business goals and target audience
Plan and structure effective PPC campaigns across search engines and other relevant platforms
Conduct thorough keyword research to identify high-performing and relevant keywords for the iGaming industry
Continuously optimize and expand keyword lists to maximize campaign performance
Create compelling and targeted ad copies that resonate with the iGaming audience
Implement A/B testing to refine and optimize ad creatives for better performance
Monitor and adjust bidding strategies to achieve optimal cost-per-acquisition and return on ad spend
Utilize bid management tools and platforms to automate and improve bidding efficiency
Analyze campaign performance using data analytics tools
Generate regular reports on key performance metrics and provide actionable insights for optimization
Keep abreast of industry trends and conduct competitive analysis
Identify opportunities and challenges in the PPC landscape and adjust strategies accordingly
Collaborate with and web development teams to optimize landing pages for better conversion rates
Implement A/B testing for landing page elements
Manage and allocate budgets effectively across different campaigns and channels
Ensure budgetary compliance and optimize spending for maximum impact
Stay updated on changes and features of advertising platforms (Google Ads, Bing Ads, social media platforms, etc.)
Implement new features and technologies to enhance campaign performance
What we offer: