VeliTech is a product company that develops a unique product suite for iGaming companies. At VeliTech, we foster a culture of creativity, collaboration, and innovation. This combo brought us success, 35+ million users served with our iGaming products, breakthrough Tech Radar, and a team of 200+ bright minds who made this happen.
5 січня 2024

Middle Inhouse PPC Specialist (вакансія неактивна)

Київ

About Veli

We’re pioneering a new era of iGaming innovation. Our comprehensive B2B2C solutions redefine the gaming landscape, providing unmatched value to operators and players, creating a unique experience that sets us apart from the rest.

Our innovative suite of iGaming solutions includes online casino back office platforms, sportsbooks, games aggregators, client engagement and marketing automation, and fantasy sports platforms that seamlessly integrate across all channels.

Experience the power of omnichannel with Veli Group and take your iGaming business to the next level.

We are looking for a Middle Inhouse PPC Specialist to join a rapidly growing international company, where a friendly multicultural work environment with English speakers awaits. Additionally, there are significant opportunities for career growth within the holding group, providing a chance to gain experience in implementing various strategies for the Danish and European markets.

Responsibilities:

  • Campaign Strategy and Planning:

Develop and execute PPC strategies aligned with business goals and target audience

Plan and structure effective PPC campaigns across search engines and other relevant platforms

  • Keyword Research:

Conduct thorough keyword research to identify high-performing and relevant keywords for the iGaming industry

Continuously optimize and expand keyword lists to maximize campaign performance

  • Ad Copy Creation:

Create compelling and targeted ad copies that resonate with the iGaming audience

Implement A/B testing to refine and optimize ad creatives for better performance

  • Bid Management:

Monitor and adjust bidding strategies to achieve optimal cost-per-acquisition and return on ad spend

Utilize bid management tools and platforms to automate and improve bidding efficiency

  • Performance Analysis and Reporting:

Analyze campaign performance using data analytics tools

Generate regular reports on key performance metrics and provide actionable insights for optimization

  • Competitor Analysis:

Keep abreast of industry trends and conduct competitive analysis

Identify opportunities and challenges in the PPC landscape and adjust strategies accordingly

  • Landing Page Optimization:

Collaborate with and web development teams to optimize landing pages for better conversion rates

Implement A/B testing for landing page elements

  • Budget Management:

Manage and allocate budgets effectively across different campaigns and channels

Ensure budgetary compliance and optimize spending for maximum impact

  • Ad Platform Management:

Stay updated on changes and features of advertising platforms (Google Ads, Bing Ads, social media platforms, etc.)

Implement new features and technologies to enhance campaign performance

Requirements:

  • Proven experience in managing PPC campaigns, preferably in the iGaming sector
  • In-depth knowledge of Google Ads, Facebook, Snapchat, Bing Ads, and other relevant advertising platforms
  • Familiarity with analytics tools such as Google Analytics
  • Strong analytical and data interpretation skills
  • Experience with A/B testing and conversion rate optimization
  • Proven Experience on European Regulated Markets is an asset

What we offer:

  • Experience in a fast-growing international company
  • Great opportunities of career growth within the group
  • Experience on Danish or other European market
  • Working environment with inhouse English native speakers
  • ​​​​​​​Ability to practice different strategies, develop and optimize exciting performance marketing campaigns, and add successful cases to your professional portfolio