upSWOT is an American startup that is actively scaling in CEE, Western Europe, and the US.
The upSWOT solution is trusted by 100+ multinational and community financial institutions and fintech providers, like Standard Chartered, Mastercard, OnDeck, FSNB, Moven, Republic Bank, Old Missouri Bank, Sunwest Bank, LCF, and others, that want to improve outcomes for financial institutions and their SMB customers through the use of data-driven insights. These insights allow the FI to be proactive in their relationship with their client; helping them make better financial and business decisions, eliminate failures, and become more resilient and successful.
The upSWOT solution ingests data from more than 200+ SaaS applications that are commonly used to run small businesses such as PoS, eCommerce, Payroll, ERP, CRM, Marketing, Accounting, and others. That data is then analyzed using cutting-edge machine learning and used to derive actionable insights for both the FI and the SMB. For the FI, this results in a complete picture of business performance and on-demand access to data needed to improve underwriting and risk analysis. For the SMB owner, these insights include accurate cash-flow forecasting, credit score boosting, bank reconciliation, business valuation, and a host of other features.
We want to become the worldwide embedded business management and finance hub that helps entrepreneurs and innovators to create, grow and expand their businesses by providing them knowledge, instruments, and resources to achieve financial success and create new jobs.
Our Core Values
Aloha spirit — Bring good vibes by focusing on collective success
Regardless of title or expertise, we are all willing to listen to innovative ideas and feedback. We know that our sustained growth requires innovation and guts from all of us, working together.
Expand mindsets, ignite change
We don’t wait for the perfect moment, we take the moment and make it perfect. Action makes us winners.
Have an entrepreneurial spirit
Entrepreneurial spirit empowers dreamers to become doers. We have an insatiable curiosity, are constantly questioning things, and want to excel professionally.
Make the complex effortless
Simplicity comes from deeply understanding complex objectives. This requires a growth mindset, and we are willing to get uncomfortable in order to change and improve.
Lead with integrity
We challenge the status quo with open minds, seeking to make the right decisions with both focus and speed.
Our Personality Traits
We’re honest and to the point. Our copy sounds human — like a person, not a business talking.
We’re straight-talking and down-to-earth. We connect with people in a human way and are respectful and warm
We’re people with vision, with the enthusiasm to see and believe in new ideas. We talk from the heart and passionately. We walk the talk and put our vision into action.
We’re empowering and uplifting. We sound encouraging for our audience helping them to achieve their goals.