Upland is a digital world that mirrors real-life locations, where players can buy, sell, and develop virtual properties — think of it as Monopoly meets the real world, but online and more interactive.
Players can enjoy various activities daily, from hunting for digital treasures to competing in car races and design contests. What makes Upland special is that anything you own in the game — like properties or items — truly belongs to you thanks to blockchain technology, similar to having a digital deed. You can keep these virtual assets or sell them to other players.
In Upland, various stakeholders help rebuild the world. Creators design houses, cars, wearables, and much more, while entrepreneurs create and capitalize on business opportunities, and developers build additional fun experiences that connect to the platform. All this drives a thriving digital economy where everyone can participate and earn value.
The heart of Upland is its community. Players don’t just play the game — they help shape its future by contributing ideas, creating media content, guides, and so much more. Many community members have formed lifelong friendships — even when separated by thousands of miles in the real world.
Born in 2018 and launched in 2019, Upland has evolved into a platform where imagination meets opportunity.