Google Ads User Acquisition Specialist (вакансія неактивна)

Our business unit specializes in creating and promoting our own highly loaded product in the Social Networking niche. Millions of people from different countries can meet here, communicate, and make new friends.

We invite to our team a Google Ads Ninja with experience in user acquisition to web for social networking niche.

About you:

• Experience with Google Ads ecosystem: Search, Display Network, Video (Bing Ads, Yahoo Ads, and other local search networks will be an advantage);
• Experience operating $100K+ monthly budgets with positive ROI in Western Markets;
• Previous Experience with a Social Networking Niche will be a plus;
• Be familiar with Google Analytics and GTM, be able to tune the analytical system;
• Understanding of users tracking methods — cookies, redirects, utm_ tags, etc.;
• Strong analytical skills and the ability to make data-driven decisions;
• Previous experience with landing page optimization and creative materials creation;
• Upper-Intermediate or higher English.
• Strong attention to details;
• Being organized and self-motivated;
• Ability to learn quickly and adapt to changing market trends;
• Passion for solving problems through creativity and resourcefulness.

Will be a plus:

• Experience with Tableau, Google Data Studio, Google Analytics;
• Experience with Google Ads Scripts.

You will be responsible for:

• Development and implementation of a roadmap/strategy for buying PPC Search / Display traffic from Google Ads, Bing Ads, Yahoo, etc.;
• Leading user acquisition process on Google Ads (including Display, Discovery, Mail Ads, YouTube, and other media formats.) and similar platforms (Bing Ads Display, Yahoo Display, etc) for a web project;
• Leading user acquisition process on Google Ads Search and similar platforms (Bing Ads Search, Yahoo Search, and other search networks) for a web project;
• Launching, analyzing, and optimizing all aspects of campaigns (moderation, bid management, budgeting, creatives and search queries analysis);
• Generation creatives, landing pages for advertising campaigns in collaboration with designers and developers;
• Split testing of advertising creatives, keywords configs, optimizations, and audiences, landing pages;
• Search for new schemes to attract users.

Our team values:

• Result orientation: we set ambitious goals, take on complex tasks and successfully cope with them;
• Flexibility: the ability to think out of the box and change our strategies depending on market conditions;
• Teamwork: we have the common goal, we do not shift responsibility to others and overcome challenges together;
• Striving for development: we are constantly learning new things and evolving together.

Employee benefits:

• Comfortable office within walking distance of the metro station;
• Flexible schedule: 8-hour working day, opportunity to work remotely several days per week;
• 20 working days of paid vacation, 15 days of paid sick leave;
• Medical insurance — 100% coverage;
• Free lunches, fruits, sweets;
• Educational opportunities: English courses, specialized courses;
• Competitive salary and regular performance reviews;
• Corporate events, team buildings and gifting for major life events;
• Relocation package (support with moving, one-time bonus).

Hiring stages:

• CV check;
• Short phone screen (up to 10 min);
• HR interview: up to 1 hour;
• Interview with the Hiring team;
• Test task (if applicable);
• Reference check;
• Job offer.