Trueplay provides branded loyalty programs for the iGaming industry. We focus on creating a firm foundation for businesses to engage with their clients in innovative and effective ways. Trueplay is dedicated to helping iGaming brands excel in customer engagement and build lasting relationships with their players.
31 січня 2023

Marketing manager (вакансія неактивна)

Варна (Болгарія)

Trueplay is looking for a skillful Marketing manager with experience in gambling to join our team.

You’ll be able to join a friendly and open-minded team with the aim of leveraging the latest technologies to support company growth.

Up to 120 people in our offices all around Europe! Join our international team working on a blockchain-based product!

📍Location: Bulgaria

Your tasks will be:
🔹Launching email newsletters
🔹Mailing domain reputation management
🔹Segmentation, targeting, running tests
🔹 SMM (Facebook, Instagram , Tik Tok, Telegramm Chanell)

Responsibilities:
🔹Ordering and quality control of texts, layouts for newsletters
🔹Layout of letter templates
🔹User base segmentation
🔹Building cycles of communication with the user
🔹Conducting a/b tests
🔹Domain reputation management

Hard skills:

🔹English level B1+
🔹Basic knowledge of HTML and CSS
🔹Experience with mailing systems (Mailchimp, Customer.io, Sendpulse, Fasttrack, etc.)
🔹Setting up trigger chains
🔹User base segmentation
🔹 SMM expereince

KPIs:
🔹Open rate, click rate, bounce rate, conversion to deposit