Head of Growth / CMO
Are you a person passionate about user acquisition strategies and techniques product in the area of iGaming?
• 5+ years on hand experience with User Acquisition experience or similar role in IT field
• Strong people management skills
• Experience in leading a UA team (SEO, PPC, Social, CPA, Programmatic and RTB)
• Orientation on business result (P&L responsibility)
• Upper-intermediate written and spoken English.
• Experience in flat fee, CPM, CPC, and CPA campaigns
• Extensive experience with web analytics instruments (setting up and tracking)
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
Would be a plus:
• Proven result in igaming industry (or similar platforms);
• Math lover with Higher Education in related field
— cutting-edge worldwide recognizable product
— friendly environment
— office in downtown
— paid vacation (20 working days) and sick-leave
— all benefits and perks working in IT company (drinks, fruits, PS4, etc)
What will you do:
•Lead TrueFlip growth strategy
•Leading development of multiple channels of user acquisition with large budgets, maintaining current rapid growth and expanding channels and locations
•Lead Growth Team in subordinate UA Team Lead, Head of Affiliates, BI Analyst, CRO
•Monitor growth rate, costs and return on investment
•Generating user growth by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.
•Identify new markets, opportunities and launching strategies with Product Marketing Manager
•Build long-term relationships with traffic providers
•Take full responsibility for CRM and marketing automation process
•Build attribution models
•Work closely with COO to ensure product marketing strategy is executed and well-hired by end users.
Trueflip.tech — True Flip was launched in 2016 by several professionals, experienced in marketing and game design. Today, our team is totally diverse, built around talents above anything else. We are here to push the boundaries, and we love doing it in a funky and relaxed style.