Experience with email marketing, lead nurturing, marketing automation, and web analytics
Proficiency and experience in email marketing and marketing automation technology. Responsys experience a huge PLUS
Enjoys thinking analytically to derive meaning from data through A/B testing and email optimization
Experience developing overall email strategy, including trigger based email campaigns
Proficient knowledge of HTML/CSS and ability to direct the design of responsive HTML based email creative
Working knowledge of templating languages such as Responsys Personalization Language (RPL), FreeMarker Template Language (FTL), or similar
Working knowledge of SQL queries to build specific customer list targets
Understanding of email marketing concepts, CAN-SPAM, and metrics such as Sender Score, deliverability, and sender reputation
Successful candidate will be comfortable working cross functionally with marketing and engineering teams, has strong interpersonal skills, and thrives while working in ambiguity.
We’re seeking an email marketing specialist who wants to take their skills to the next level. This role would include the opportunity to expand your knowledge base to other retention marketing channels such as push notifications and direct mail. Day to day you will be the gateway to all things email. You will think about long term strategy, execution and QA of campaigns, and help monitor KPIs. If you love diving into data to understand user behavior and response, and are great at creating user flows that are engaging and incentivizes users to think “Secondhand First,” this is the position for you.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email coding and sends
Carrying out segmentation of the database and implement retention strategies
Work with a technical team to help execute hyper personalize and data driven email campaigns
Work with a creative team to develop and test message templates that upholds brand specifications
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
Positive self starter who is able to work quickly and effectively in a fast-paced, start-up environment.
The company was founded in 2009 and the Head Office is based in San Francisco, California.
The company currently employs 1,400 people, 200 of which work in the office and 30+ of them are located in Kyiv, Ukraine.
Our benefits package:
— Competitive top market salary;
— Uncounted paid vacations;
— Flexible working hours (possibility to work from home or coffee shop on Tuesdays and Thursdays);
— Opportunities for professional and career growth in a very strong engineering team, training
— Full-coverage medical insurance, accounting support for your PE, free lunches on Wednesdays, English classes, etc.
— Relocation assistance and cost coverage program for candidates from other countries and cities
We will be glad to see you as a part of our happy team!