Senior Marketing Manager (вакансія неактивна)

Tacans is a venture studio, headquartered in Switzerland, that is building the future of the blockchain economy. We are focused on creating, investing in, and acquiring promising Web3 companies, shaping the decentralized digital world. Our mission is to support and scale innovative Web3 projects that will transform the future of finance, digital ownership, and the broader decentralized economy.

Join us as we lead the way in blockchain-driven innovation.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to promote Tacans Labs and our Web3 portfolio companies, positioning us as leaders in the blockchain and decentralized finance (DeFi) sectors.
• Oversee the branding and marketing efforts of both Tacans Labs and the Web3 projects we create and invest in, ensuring consistent messaging and brand alignment across all channels.
• Lead a marketing team, manage day-to-day operations, and provide clear direction to achieve strategic goals.
• Plan and execute multi-channel marketing campaigns (social media, content, paid advertising, PR) to boost brand awareness, user acquisition, and community engagement within the Web3 space.
• Analyze industry trends, competitor strategies, and market dynamics to adjust our marketing efforts and stay ahead of the competition in the rapidly evolving blockchain sector.
• Measure and analyze the effectiveness of marketing campaigns, leveraging data to continuously optimize for better results.

Requirements:

• 5+ years of marketing experience, with at least 2 years in a senior role within the blockchain or Web3 space.
• Proven track record of managing marketing teams and driving successful campaigns for tech or blockchain companies.
• Deep understanding of the Web3, blockchain, and DeFi ecosystems, including key technologies, trends, and industry players.
• Expertise in digital marketing, including SEO, social media, content creation, community building, and data analysis.
• Strong leadership and communication skills, with the ability to guide teams, build relationships, and engage stakeholders across the organization.
• Creative and strategic mindset, with the ability to craft compelling marketing messages that resonate with both technical and non-technical audiences.
• Fluency in English (C1 level or higher); additional languages are a plus.