Director of Global Marketing (вакансія неактивна)

FUNCTION

• The Director of Global Marketing is responsible for developing and leading all strategies of Svitla’s marketing programs to meet program goals and expand revenue while overseeing the day-to-day operations of the email, web, SEO and other programs.
• Responsible for leading the development and growth of new email campaigns, lead generation, and email stewardship for the purpose of meeting revenue goals.
• This position will manage channel stakeholders for an omni-channel approach and messaging while aligning with overall marketing strategies.
• This position will utilize analytics to monitor and optimize sales and brand recognition efforts, uncover new opportunities, and guide budgeting.
• The position will leverage best practices as well as bring new and innovative ideas based on data driven insights and customer research with a “fail fast, learn faster” approach to enact change.
• The position will manage and cultivate the career development of the organization’s in-house email team, web support teams, inside sales teams and manage external partner agencies and lead collaboration with internal and external stakeholders.

RESPONSIBILITIES & DELIVERABLES

• Develop and direct execution of strategy for email program. (40%)
• Develop and lead all strategies and plans for the direct response email program that maximizes revenue and return on investment.
• Develop and lead the inside sales organization in the execution of strategy and campaigns that support the overall objectives to convert, retain, and grow the email file.
• Create and direct strategies for the recruitment for new employees and employee branding programs
• Develop strategies to define and implement creative and communication(s) to new and existing customer email file for the purpose of conversion to sustainer program.
• Develop strategies to define and implement creative communication to existing email customers for the purpose of generating meetings and presentations.
• Identify areas to develop and test new creative for new and existing audiences.
• Quickly adapt and change strategies of sustainer program based on analytics and performance ensuring program is adapting in the current fundraising environment.

Requirements:

• 8-12 years of related job experience in direct response marketing through email and online channels.
• Technical Services experience and email marketing experience, including hands-on experience implementing and optimizing email campaigns in design, marketing, and/or product/teams and all aspects of email analytics.
• 3-5 years experience managing staff and leading cross-department teams in a collaborative environment with a focus on staff development.
• 3-5 years experience in leading and managing external vendors, partners, and vendors in a collaborative environment and with integrations into internal teams.
• Strong experience with eCRMs and integrations with other platforms.
• Strong experience with direct response email analytics used to make decisions to impact revenue growth.
• Ability to enact change quickly based on analytics, research, results, and donor segment performance
• Experience in managing complex fundraising program from creation to execution.
• Demonstrated success in budget planning and management.
• Understanding of mass mailing best practices for customer acquisition
• Ability to take company technical knowledge and create unique campaigns around capabilities

Most Critical Proficiencies:

• Strategic thinker.
• Creative Design Skills.
• Ability to foster collaboration, open dialogue and transparency while encouraging new ideas and create an integrated and open team environment.
• Excellent organizational skills with ability to focus, prioritize, and deflect distractions in a fast-paced, agile environment.
• Ability to lead large group of stakeholders for the purpose of program strategic alignment.
• Strong writing and presentation skills for a variety of audiences.

Essential Job Functions and Physical Demands:

• Constant face-to-face, video, and electronic communication with colleagues and the general public.
• May require constant sitting and moving, working at a computer for extended periods of time.
• Ability to assign and review the work of direct reports and motivate and engage team members.
• Ability to work with sensitive information and to maintain confidentiality.
• Ability to work in a culturally diverse and global setting.
• Ability to support and work with multiple global sales teams

We offer:

• Competitive compensation plan that takes skills and experience into consideration.
• Annual performance appraisals.
• Possibility to choose your workspace.
• Vacation time, sick leaves, national holidays, family supplementary days off.
• Comprehensive medical insurance including dental services, massages.
• Partial compensation of conferences, courses, and English classes.
• Birthday and New Year presents for personnel, gifts for children.
• Fun corporate celebrations and memorable anniversary presents.
• Support for a healthy lifestyle and maternity leave policy.
• A personal loan budget is available for long-term personnel.