Svitla Systems is a global trusted IT solutions company headquartered in California, with business and development offices throughout the US, Latin America, Europe, and Asia.
30 листопада 2023

Director of Global Marketing (вакансія неактивна)

Київ, Львів, Краків (Польща), віддалено


  • The Director of Global Marketing is responsible for developing and leading all strategies of Svitla’s marketing programs to meet program goals and expand revenue while overseeing the day-to-day operations of the email, web, SEO and other programs.
  • Responsible for leading the development and growth of new email campaigns, lead generation, and email stewardship for the purpose of meeting revenue goals.
  • This position will manage channel stakeholders for an omni-channel approach and messaging while aligning with overall marketing strategies.
  • This position will utilize analytics to monitor and optimize sales and brand recognition efforts, uncover new opportunities, and guide budgeting.
  • The position will leverage best practices as well as bring new and innovative ideas based on data driven insights and customer research with a “fail fast, learn faster” approach to enact change.
  • The position will manage and cultivate the career development of the organization’s in-house email team, web support teams, inside sales teams and manage external partner agencies and lead collaboration with internal and external stakeholders.


  • Develop and direct execution of strategy for email program. (40%)
  • Develop and lead all strategies and plans for the direct response email program that maximizes revenue and return on investment.
  • Develop and lead the inside sales organization in the execution of strategy and campaigns that support the overall objectives to convert, retain, and grow the email file.
  • Create and direct strategies for the recruitment for new employees and employee branding programs
  • Develop strategies to define and implement creative and communication(s) to new and existing customer email file for the purpose of conversion to sustainer program.
  • Develop strategies to define and implement creative communication to existing email customers for the purpose of generating meetings and presentations.
  • Identify areas to develop and test new creative for new and existing audiences.
  • Quickly adapt and change strategies of sustainer program based on analytics and performance ensuring program is adapting in the current fundraising environment.


  • 8-12 years of related job experience in direct response marketing through email and online channels.
  • Technical Services experience and email marketing experience, including hands-on experience implementing and optimizing email campaigns in design, marketing, and/or product/teams and all aspects of email analytics.
  • 3-5 years experience managing staff and leading cross-department teams in a collaborative environment with a focus on staff development.
  • 3-5 years experience in leading and managing external vendors, partners, and vendors in a collaborative environment and with integrations into internal teams.
  • Strong experience with eCRMs and integrations with other platforms.
  • Strong experience with direct response email analytics used to make decisions to impact revenue growth.
  • Ability to enact change quickly based on analytics, research, results, and donor segment performance
  • Experience in managing complex fundraising program from creation to execution.
  • Demonstrated success in budget planning and management.
  • Understanding of mass mailing best practices for customer acquisition
  • Ability to take company technical knowledge and create unique campaigns around capabilities

Most Critical Proficiencies:

  • Strategic thinker.
  • Creative Design Skills.
  • Ability to foster collaboration, open dialogue and transparency while encouraging new ideas and create an integrated and open team environment.
  • Excellent organizational skills with ability to focus, prioritize, and deflect distractions in a fast-paced, agile environment.
  • Ability to lead large group of stakeholders for the purpose of program strategic alignment.
  • Strong writing and presentation skills for a variety of audiences.

Essential Job Functions and Physical Demands:

  • Constant face-to-face, video, and electronic communication with colleagues and the general public.
  • May require constant sitting and moving, working at a computer for extended periods of time.
  • Ability to assign and review the work of direct reports and motivate and engage team members.
  • Ability to work with sensitive information and to maintain confidentiality.
  • Ability to work in a culturally diverse and global setting.
  • Ability to support and work with multiple global sales teams

We offer:

  • Competitive compensation plan that takes skills and experience into consideration.
  • Annual performance appraisals.
  • Possibility to choose your workspace.
  • Vacation time, sick leaves, national holidays, family supplementary days off.
  • Comprehensive medical insurance including dental services, massages.
  • Partial compensation of conferences, courses, and English classes.
  • Birthday and New Year presents for personnel, gifts for children.
  • Fun corporate celebrations and memorable anniversary presents.
  • Support for a healthy lifestyle and maternity leave policy.
  • A personal loan budget is available for long-term personnel.