Performance Marketing Manager

About the Role We are looking for an experienced Performance Marketing Manager with a proven track record in B2B SaaS to manage and scale our LinkedIn Ads and Google Ads campaigns. You’ll be responsible for creating, optimizing, and analyzing high-impact campaigns that generate leads, build brand awareness, and drive ROI in the competitive SaaS market.

Key Responsibilities

• Develop, implement, and optimize LinkedIn Ads and Google Ads campaigns to meet lead generation and performance goals.
• Conduct in-depth audience research to design highly targeted campaigns.
• Manage and optimize budgets to maximize ROI while maintaining cost efficiency.
• Craft engaging ad copy, select impactful visuals, and collaborate with the design team for creatives.
• Monitor campaign performance using analytics tools and deliver detailed reports with actionable insights.
• Continuously A/B test ad elements to enhance performance and conversion rates.
• Stay up-to-date with performance marketing trends, SaaS industry benchmarks, and platform updates.

What We’re Looking For

• 3+ years of experience in performance marketing within B2B SaaS companies.
• Proven expertise in managing and optimizing LinkedIn Ads and Google Ads campaigns.
• Strong understanding of lead generation strategies and funnel optimization.
• Analytical mindset with proficiency in tools like Google Analytics, LinkedIn Campaign Manager, and data visualization platforms.
• Excellent copywriting and communication skills to craft compelling campaigns.
• Experience working collaboratively with cross-functional teams, including design and sales.
• Self-motivated and results-oriented, with the ability to manage multiple campaigns simultaneously.

What We Offer

• An opportunity to lead high-impact advertising campaigns for a market-leading SaaS platform.
• A collaborative and innovative culture that values data-driven decision-making.
• Opportunities for professional growth and access to cutting-edge tools and strategies.
• Remote work flexibility to support your career and lifestyle balance.