Star is a global technology company that connects strategy, design, and engineering services and helps companies to accelerate their product innovation. We support our customers every step of the co-creation way — from ideation and concept crafting to full-stack development and putting solutions into the hands and minds of end-users.
27 червня 2022

Head of Marketing, HealthTech (вакансія неактивна)

Вроцлав (Польща), віддалено

The Company

At Star, we connect strategy, insights, design and engineering into a seamless workflow devised to support our clients every step of the way—no matter how long or complex their journey. We anchor everything we do in clear and compelling endgames, which in turn enable our multidisciplinary teams to create superior solutions and impressive commercial returns for our clients.

Star is truly global. That is why we are the first major consulting company that does not have headquarters. Instead, we have many front doors spanning Silicon Valley, Tokyo, London, Munich, Copenhagen, Kyiv, Wroclaw, Ho Chi Minh City and other vibrant design, technology and creative nuclei of the world. Our spirited and growing 750+ strong Star Crew takes great pride in working side by side with their trailblazing counterparts at some of the world’s most disruptive “unicorn” startups and iconic global brands like Lufthansa, Dolby Laboratories, BMW, Panasonic, Walmart and Zeiss.

Our mission is to make every great person, every great idea, and every great company shine. That’s why we’re called Star.

The Opportunity

Star is a rapidly growing leader in the fields of strategy, design and engineering. Over the last 13 years, our global teams have brought over 500 new products to market that impact the lives of over 500 million users.

We’re looking for an experienced and digital-first marketing manager to escalate demand generation processes and lead the go-to-market strategy and its execution in one of our core industries, HealthTech.

You are highly motivated, with a diverse background in digital campaign setup, management and optimization (e.g., content marketing, email marketing, Linkedin ads, SEO) that leads towards optimal performance, such as lead gen and on-site actions. The ideal candidate will demonstrate exceptional skills in developing campaigns that support objectives and meet target audience needs. They will be fast-paced, able to understand priorities, are highly organized, with great attention to detail, and can collaborate with the internal stakeholders.

You

Qualifications & Experience:

  • 4+ years as digital marketing manager/campaign manager;
  • In-depth knowledge of running successful, detailed and results-driven B2B campaigns targeting pharma, digital health, MedTech and Biotech customers;
  • Strong knowledge and experience in the HealthTech industry (digital health, MedTech, SaMD);
  • Solid experience with content marketing, social media marketing and email campaigns;
  • QA skills applied to creatives, specifically before launching live campaigns to ensure they are to spec, adhere to our policies and are viable;
  • Proven track record of project management and strong attention to detail;
  • Comfortable measuring and tracking our marketing investment against key SQL and Opps KPIs;
  • Excellent communication skills;
  • The ability to relate with customers and colleagues at all levels.

Would be a plus:

  • Comfortable giving and receiving feedback;
  • Experience with fast-paced, highly-collaborative and team-oriented environments.

Nice to have:

  • Some knowledge of marketing automation is advantageous;
  • Experience with offline and online events is a plus;
  • Some knowledge of ISO 13485 and IEC 62366 standards.

Responsibilities

  • Contribute to and manage the GTMP, including control of its execution to drive the HealthTech industry demand generation and expertise recognition;
  • Collaborate with internal stakeholders and marketing teammates around campaign strategy and tactics, key objectives and KPIs, as well as forecasting and reporting;
  • Align, brainstorm, and coordinate resources cross-functionally among the marketing, sales and industry teams;
  • Understand and be effective at communicating the positioning and value proposition, while also addressing our customers’ needs;
  • Align all marketing activities with goals and KPIs;
  • Provide ongoing optimization and recommendations throughout the duration of the campaign, keeping stakeholders apprised of updates;
  • Ensure quality control of integrated campaigns and that campaigns stay on budget;
  • Alongside the team, build a strong industry knowledge base for the whole company (industry marketing collateral ownership);
  • Maintain regular measurements of the ROI of campaigns;
  • Translate data into actionable insight relevant to marketing program objectives;
  • Maintain and coordinate the team’s participation in digital and offline events.

Compensation and Benefits

We offer a rewarding compensation and benefits package, intellectually and creatively stimulating environment, professional flexibility and unique international travel opportunities.

Star is an Equal Opportunity Employer. We believe that equity, diversity and inclusion are key to our ability to provide our clients and crew members with unique business and career outcomes. Your race, color, ancestry, religion, gender, identity, sexual orientation, age, marital status, disability have no effect on our hiring decisions. If you have a special need that requires accommodation, please let us know.