Email Marketing Specialist (вакансія неактивна)

Squro is a dynamically developing product IT company that provides a wide range of high-quality products, solutions and services in the field of FinTech. In our work, we use modern development methodologies and an efficiently organized project management system. This approach allows us to sell high-quality and popular products.

Since its founding in 2006, Squro has gained a reputation as an innovative and reliable company among our partners around the world. Our development offices are located in Kyiv and Zaporizhya. In addition, there are offices in Asia and the EU. Also, there are offices in several countries in Asia and it is planned to open in the EU.

Requirements:

• 0.5 years of strong experience in email marketing for B2C;
• Practical experience with HTML/CSS (table syntax);
• Practical experience with ESP platforms: Mailchimp, SendGrid, OneSignal, etc.
• Understanding email fundamentals: CAN-SPAM requirements, segmentation, CR/OR/CTR, A/B testing
• Understanding of data analytics. Ability to independently draw conclusions from data;
• Pre-Intermediate or higher English.

Will be an advantage:

• Experience working with Asian regions;
• Experience with fintech platforms/products.
• Analytical mindset and a proven track record of turning insights into actionable plans.

Responsibilities:

• Creation of daily/weekly/monthly email;
• Creation of marketing promo campaigns;
• Taking part in the development and implementation of long-term retention marketing strategy;
• Tracking the performance of retention campaigns by establishing and optimizing metrics to measure effectiveness;
• Preparation of monthly reports and analytics;
• Overseeing and optimization of email campaign strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns;
• Gathering information regarding competitors and analyzing their marketing and mail campaigns.

Benefits:

• Opportunity to work with international markets;
• Our processes are tailored to enable remote work and flexible work schedule;
• Competitive salary;
• 20 paid days off throughout the year to travel and rest;
• 10 paid days off throughout the year if you get sick;
• Company Library;

• Friendly and goal-oriented working environment.

Looking forward to meeting you and seeing you as a part of our team!