PPC Marketing Manager (вакансія неактивна)

Squro is a dynamically developing product IT company that provides a wide range of high-quality products, solutions and services in the field of FinTech. In our work, we use modern development methodologies and an efficiently organized project management system. This approach allows us to sell high-quality and popular products.

Since its founding in 2006, Squro has gained a reputation as an innovative and reliable company among our partners around the world. Our development offices were located in Kyiv and Zaporizhzhia, but now thay are temporary closed. In addition, there are offices in Asia and the EU. Also, there are offices in several countries in Asia and it is planned to open in the EU.

We’re developing our team and looking for talented people to become a key person of the team as a PPC Marketing Manager!

Key responsibilities:

— Develop the strategy of online acquisition across all digital channels, including social media;
— Develop the system and the process to provide operational consistency;
— Continuously analyze and plan result outcome relevant campaigns to meet all preset KPIs;
— Plan annual, quarterly, and monthly budgets and manage forecasts;
— Provide dashboards and analytics for each online channel;
— Identify and deliver new opportunities and innovative campaigns/approaches;
— Lead the negotiations with a digital agency and continuously monitor their performance;
— Continuously monitor the quality of traffic;
— Coordinate with the affiliate management team.

Qualifications and experience:

— 2+ years of proven client acquisition digital marketing experience;
— Experience in a fast-paced digital agency /online business (such as e-commerce, online finance, or other online B2C company);
— Creating and planning a variety of PPC campaigns across a range of digital channels;
— Overseeing existing campaigns and making recommendations on how to optimize them; — - Good understanding of conversion funnel performance and its analysis;
— Analyzing trends and making data-driven decisions;
— Skilled in building the most effective bundles of creatives/pre-landing & landing pages; — - Producing detailed analysis and reports of campaigns;
— Experience with Google Analytics or other web analytics tools;
— Experience in working with different tracking systems (Voluum, AppsFlyer, etc.)
— Proven analytical and quantitative skills, including a strong understanding of online marketing metrics.
— Advanced negotiation skills, the use of various “negotiating levers”. Skills in bargaining in the direction of decreasing rates without losing the quality of traffic.
— English level — Intermediate+

Our benefits:

— Opportunity to work with international markets;
— Our processes are tailored to enable remote work and flexible work schedule;
— Competitive salary;
— 20 paid days off throughout the year to travel and rest;
— 10 paid days off throughout the year if you get sick;
— Company Library;
— Friendly and goal-oriented working environment.