Chief Marketing Officer (CMO) (iGaming) (вакансія неактивна)

We are representing a client, an international product-based IT company in the gambling industry, actively seeking an experienced Chief Marketing Officer.

Responsibilities:

• Develop and implement a marketing strategy aligned with business goals.
• Determine target sources and execute effective marketing campaigns across various media channels.
• Oversee forecasting processes, budget company campaigns, ensure ongoing profitability control, and provide regular reporting to achieve KPIs and goals.
• Create terms and models for the partnership program, collaborating with existing partners.
• Analyze the audience, optimize and enhance advertising campaign metrics (ROI, ROAS, CPA, CPI, LTV, ARPU).
• Analyze, configure, and optimize user funnels.
  Create and manage teams in Media Buying, Affiliate, SEO, SMM, aligning with shared KPIs.
• Achieve marketing goals measured by CAC, FTDs, LTV, including expanding the partner base, negotiating improved deals, and/or acquiring new partners.
• Scale product and volumes to new GEOs as needed according to plans.

Requirements:

• 2+ years of CMO or relevant Team Lead experience, particularly in digital and performance marketing.
• Substantial experience in the gambling industry.
• Expertise in working with EU and CA markets.
• Experienced user of analytical tools such as Search Console, Google Analytics, and similar web applications.
• Deep technical understanding of implementation tracking.
• Fluency in English (C1 level).

We provide:

• Remote work or office-based flexibility (Cyprus, Portugal, or Poland).
• Health insurance coverage.
• Paid vacations and sick leaves in accordance with the company’s policy.
• Access to English, Portuguese or Polish languages courses.
• Opportunities for professional development and participation in educational events.

If you are an experienced and visionary CMO ready to take on a leadership role in the gambling industry, we invite you to apply and play a key role in our exciting journey ahead.