Creative Marketing Manager, AppLab (вакансія неактивна)

📍 EU, Ukraine: remotely or from Kyiv office
🕒 Full time

About Spalah

Ukrainian venture builder that connects ambitious tech businesses with the international stage, fostering an ecosystem for rapid growth. We unite visionary founders and diverse talent to create companies that drive global progress.
Shortly: we launch startups in the AdTech and B2C subscription app sectors and scale them globally.

💫 Our AdTech direction is definitely one of the largest in Eastern Europe and has already
grown into an established holding.
💫 Our Mobile direction was launched less than a year ago and is already demonstrating consistent growth.

Our portfolio includes over 15 projects across AdTech and Mobile apps.
But while we’ve grown into a sizable company, we still preserve the energy and speed of a fast-paced, entrepreneurial environment.

👉 Here are a couple of our publications to help you better understand our approach and perspective.

We are on social media:
LinkedIn Instagram

We are now expanding our Mobile business direction — Applab.
The team is busy with testing ideas, building next-gen health, wellness & productivity apps for users worldwide to live better.

🏆 Take a look at some of the team`s recent wins:

• launched a web funnel and a mobile product from scratch in 2 weeks;
• reduced CAC by 50% by optimizing acquisition (Meta), creatives, and web funnels;
• scaled the product 3x within Q5.

And we have some serious milestones ahead.

👩‍💼 Meet your potential lead — Liza, CEO at AppLab Liza has 6+ years of experience in marketing/growth management. In less than a year with the team, she grew into a Head role and tested dozens of mobile product hypotheses, picking the most promising ones based on metrics. She has worked at leading mobile publishers previously, had a successful entrepreneurial background, and now drives the team’s performance at AppLab.

🎯 We are inviting you to join the team as a Creative Marketing Manager and push high-performing creatives to the next level together.

What you will be doing:

• own and optimize marketing funnels end-to-end, improving conversion across key stages;
• identify and validate winning creative concepts for new funnels and sub-products with strong scaling potential;
• review creative performance, extract insights from data, and turn them into new hypotheses and tests;
• prioritize ideas, experiments, and tests based on impact, speed, and scalability;
• continuously monitor market, niche, and competitor trends — staying ahead of what’s working now;
• turn ideas into clear, actionable briefs for designers, editors, and creators to ensure fast, high-quality execution;
• collaborate closely with UA, product, and creative teams to keep processes smooth and execution fast;
• take ownership of building and scaling the creative team as the direction grows.

Your background:

• 2+ years of experience in creative marketing within mobile apps in a fast-paced product environment;
• hands-on experience in optimizing funnels and improving conversion rates across different stages;
• strong analytical thinking and a data-driven mindset: you live in the numbers and turn them into fast decisions: scale winners, iterate quickly;
• experience in writing clear, structured briefs for designers, editors, and UGC creators;
• ownership mindset: you take responsibility for results and are comfortable with it;
• awareness of market trends, with the ability to quickly spot and adapt winning formats and angles;
• upper-intermediate English (B2) or higher, with the ability to communicate clearly in a global team;
• experience in hiring, mentoring, or scaling a creative team will be a plus.

What we offer you:

• flexibility and freedom:choose fully remote, hybrid, or office-based work yourself;
• strong team:work alongside some of the industry’s top talent;
• unlimited growth:grow in multiple directions, get freedom to launch your own product;
• career development: take courses, attend top-notch conferences, explore digital library for nonstop growth;
• health support: get medical insurance, paid vacation and sick leaves, and access to a corporate psychologist;
• fun and culture: enjoy off site parties, team-buildings, sport events, and corporate gifts.

Thanks for your time.
Let`s bring things to the next level?