Product Marketing Analyst (AppLab) (вакансія неактивна)

Spalah is a Ukrainian venture builder that connects ambitious tech businesses with the international stage, fostering an ecosystem for rapid growth. We unite visionary founders and diverse talent to create companies that drive global progress. Our portfolio features over 10 projects spanning Adtech, Martech, Mobile apps, Publishing, AI, and more.

As we scale, we are seeking Product Marketing Analyst to join our AppLab — creative team building next-gen health & welness apps. At AppLab, we test bold ideas, launch innovative solutions, and empower users worldwide to live healthier, better lives.

What you will be doing:

• set up a full analytics cycle—from ad performance metrics to product and financial KPIs;
• combine data from various sources (Facebook Ads, Amplitude, payment systems) into one for a complete overview;
• create reports on marketing campaign performance, user behaviour, and their impact on business metrics;
• plan, model, and analyze A/B tests to drive data-informed decisions;
• use analytics to spot areas for product or marketing optimization;
• design clear, intuitive dashboards for product managers, marketers, and leadership;
• help teammates (marketers, product managers) make sense of data and uncover actionable insights.

Your background:

• at least 3 years of experience as an analyst in marketing, product, or business analysis;
• strong skills in SQL, Excel/Google Sheets, and BI tools (Tableau, Looker, Power BI, or similar);
• understanding of how advertising platforms work (Facebook Ads, Google Ads) and key metrics (CTR, CPA, ROAS);
• hands-on experience with tools like Amplitude, Mixpanel, or similar for user behaviour analysis;
• experience in calculating financial metrics (ARPU, LTV, Churn);
• ability to calculate, model, and analyze A/B test results;
• proactive mindset: identify problems, find the right data, and propose solutions.

What we offer you:

• flexibility and freedom:choose fully remote, hybrid, or office-based work yourself;
• strong team:work alongside some of the industry’s top talent;
• unlimited growth:grow in multiple directions, get freedom to launch your own product;
• career development: take courses, attend top-notch conferences, explore digital library for nonstop growth;
• health support: get medical insurance, paid vacation and sick leaves, and access to a corporate psychologist;
• fun and culture: enjoy off site parties, team-buildings, sport events, and corporate gifts.

Thanks for your time.
Let`s bring things to the next level?