Senior Demand Generation Specialist (вакансія неактивна)

We are looking for a data-driven and strategic Senior Demand Generation Marketing Manager to drive high-intent inbound opportunities and pipeline growth. In this role, you will own the execution of multi-channel digital campaigns, email nurturing programs, and customer-centric initiatives focused on lead generation and ROI. You will collaborate closely with Sales, Marketing, and other cross-functional teams to align efforts and ensure marketing investment translates into a qualified pipeline.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field
• 4–6 years of experience in B2B demand generation, digital marketing, or growth marketing
• Strong expertise in paid advertising platforms (Google Ads, LinkedIn Campaign Manager, etc.)
• Hands-on experience with email marketing and automation tools (e.g., HubSpot, Marketo)
• Experience managing and optimizing nurturing campaigns and lifecycle workflows
• Data-driven mindset with strong analytical skills (GA4, campaign dashboards, attribution models)
• Proven ability to drive pipeline through intent-based marketing and digital channels
• Exceptional communication, collaboration, and project management skills
• English- Upper-Intermediate high.
  
  Nice to Have:
• Background in IT or B2B tech industry
• Familiarity with ABM tools (e.g., 6sense, Demandbase) and personalization strategies
• Experience running customer engagement or retention-focused campaigns.

Responsibilities:

• Campaign Execution & Planning. Design, launch, and optimize multi-touch marketing campaigns across digital (LinkedIn, Google Search, Programmatic), content, and email channels to generate qualified leads and drive measurable pipeline.
• Paid Digital. Develop and manage paid media strategy to attract high-intent buyers across priority industries and geos. Includes keyword strategy, A/B testing, landing page optimization, and performance reporting.
• Email Nurturing. Create and implement effective email nurturing programs tailored to different buyer journeys and ICP segments to support lead qualification and engagement.

We offer:

• Annual paid vacation of 18 working days.
• Extra vacation days for long-lasting cooperation.
• Annual paid sick leave of 10 days.
• Maternity/Paternity leave.
• The opportunity for sabbatical leave.
• Marriage and Parenthood Package.
• Compensation for sports activities (up to 250$ per year) or health insurance covering (70%) — after the trial period.
• Internal education (corporate library, Udemy courses).
• Career development plan.
• English and Spanish classes.
• Paying taxes and managing PE (Private Entrepreneur).
• Technical equipment.
• Internal Referral program.
• Opportunity to take part in company volunteering activities.
• Sombra is a “Friendly to Veterans” award-holder.