Digital Marketing Specialist (вакансія неактивна)

We are looking for a Marketing Specialist to join our team. If you are an ambitious person who wants to develop professionally, we have a great opportunity for you to realize your potential.

We will expect you:

• Market analysis (competitors, opportunities, potential customers & their demands etc);
• Product presentations & other marketing materials preparation ;
• Go-to-market plan conduction;
• Hypotheses testing to improve current metrics;
• To define the set of needed metrics with management and implement the dashboards for its tracking ;
• Inbound marketing (content strategy);
• Current user experience improvement in collaboration with the product manager and support team;
• Managing PPC (paid campaigns), content marketing, SEO/SEM, re-targeting, email marketing, and social media ads etc;
• Coordinate and manage content across all platforms and be hands-on in the writing/editing process;
• Create training videos, explainers, sales webinars (scripts, content);
• To define the most suitable PR activities (articles, interviews, awards, etc.);
• Offline events (researching the ad tech industry and creating a calendar of events for the team);
• To extend marketing team if more hands needed;
• Develop a marketing strategy and budgets in order to deliver on commercial objectives, reaching new and existing partners;
• Generate awareness across a wide range of B2B channels, including social, events, CRM, PR Lead business-to-business marketing (B2B) communications with partners;
• Drive all B2B marketing activities in collaboration with the business development team;
• Work with content manager to develop engaging content for website;
• Develop social media content for B2B audience;
• Identify and cultivate relationships with journalists;
• Create materials and content to support sales efforts;
• Identify new audiences and event opportunities (conferences, presentations, etc.).

Our ideal candidate:

• Has 2+ years of experience in the position of a marketer or PR specialist in Software companiest;
• Has excellent English ( both written and verbal);
• Be ideological/active/result-oriented, has knows how to work independently (plan and implement strategies from A to Z);
• Has experience in PR (outreach), content marketing and smm;
• Be active/communicative/positive.
  
  
  We offer:
• Competitive salary
• Flexible working hours
• Cozy office and nice young team;
• Vacation — 18 days;
• Challenging tasks with great opportunity to level up your skills;
• Good sense of humor;
• Pizza party.