We are looking for a Marketing Specialist to join our team. If you are an ambitious person who wants to develop professionally, we have a great opportunity for you to realize your potential.
We will expect you:
- Market analysis (competitors, opportunities, potential customers & their demands etc);
- Product presentations & other marketing materials preparation ;
- Go-to-market plan conduction;
- Hypotheses testing to improve current metrics;
- To define the set of needed metrics with management and implement the dashboards for its tracking ;
- Inbound marketing (content strategy);
- Current user experience improvement in collaboration with the product manager and support team;
- Managing PPC (paid campaigns), content marketing, SEO/SEM, re-targeting, email marketing, and social media ads etc;
- Coordinate and manage content across all platforms and be hands-on in the writing/editing process;
- Create training videos, explainers, sales webinars (scripts, content);
- To define the most suitable PR activities (articles, interviews, awards, etc.);
- Offline events (researching the ad tech industry and creating a calendar of events for the team);
- To extend marketing team if more hands needed;
- Develop a marketing strategy and budgets in order to deliver on commercial objectives, reaching new and existing partners;
- Generate awareness across a wide range of B2B channels, including social, events, CRM, PR Lead business-to-business marketing (B2B) communications with partners;
- Drive all B2B marketing activities in collaboration with the business development team;
- Work with content manager to develop engaging content for website;
- Develop social media content for B2B audience;
- Identify and cultivate relationships with journalists;
- Create materials and content to support sales efforts;
- Identify new audiences and event opportunities (conferences, presentations, etc.).
Our ideal candidate:
- Has 2+ years of experience in the position of a marketer or PR specialist in Software companiest;
- Has excellent English ( both written and verbal);
- Be ideological/active/result-oriented, has knows how to work independently (plan and implement strategies from A to Z);
- Has experience in PR (outreach), content marketing and smm;
- Be active/communicative/positive.
We offer: - Competitive salary
- Flexible working hours
- Cozy office and nice young team;
- Vacation — 18 days;
- Challenging tasks with great opportunity to level up your skills;
- Good sense of humor;
- Pizza party.