Head of CRM (вакансія неактивна)

Softsich is a young and ambitious international product IT company that builds scalable digital B2B platforms.
We are developing innovative products and are looking for a Head of CRM to take ownership of strategic customer communication management, drive the implementation of cutting-edge CRM solutions, and enhance customer loyalty and engagement.

Key Responsibilities:

CRM Strategy

• Develop and execute a comprehensive CRM strategy aimed at increasing customer loyalty, frequency, and engagement.
• Segment the customer base using behavioral and financial data to create personalized and relevant communications.

Automation & Optimization

• Implement and refine CRM processes to increase efficiency and automate communications.
• Continuously optimize existing CRM workflows to improve customer experience and campaign performance.

Campaign Management

• Plan, launch, and manage email, SMS, and push campaigns to activate customers and encourage repeat activity.
• Monitor key campaign performance metrics, analyze results, and implement improvements.

Customer Behavior Analysis

• Conduct regular analysis of customer behavioral patterns to identify trends that influence engagement or churn risk.
• Utilize predictive models and analytics to proactively prevent churn.

VIP Management

• Design and execute tailored CRM campaigns and exclusive offers for VIP customers, focusing on retention and increased engagement.
  Continuously track VIP offer performance and adjust strategies based on results.

Cross-Functional Collaboration

• Work closely with marketing, analytics, and sales teams to align strategies for user acquisition, retention, and reactivation.

What We’re Looking For:

• 2+ years of experience in a similar role.
• Deep understanding of customer psychology, market trends, and business processes in global markets.
• Hands-on experience with CRM, Back Office, and BI systems (Tableau, Power BI).
• Strong team-building and leadership skills.
• Proven experience in developing loyalty programs with financial optimization.
• Management competencies: delegation, KPI setting, coaching.
• Ability to operate in a fast-paced environment and think strategically.
• Experience preparing and presenting results to senior management.
• English — Upper-Intermediate+ level.

Interested? Send us your resume — we’d love to get to know you!