SoftServe is a global digital solutions company with Ukrainian roots. We are a team of thinkers, doers, dedicated good people who like what they do and do it well. For us, that means a lot.
11 травня 2022

Marketing Technology Lead (ID 80084) (вакансія неактивна)

Львів, віддалено


SoftServe Global Marketing team is rapidly growing and seeking out the industry’s top Marketing Technology (MarTech) talent. This role will enrich the Digital team by marrying the marketing function with the technology that delivers it. Behind any marketing platform, there are people leveraging it, and we care for both parts of the equation — with tools serving people, not vice versa.

We’re a team of 70+ associates divided into smaller units that cover their designated function, so (a) you’ll have all the guidance needed in adjacent fields, and (b) you’re not expected to act as a human Swiss army knife (unless you really want to). This role is a part of The Digital Team, a horizontal cross-functional (read: supports many teams) Marketing Centre of Excellence.


  • Half-marketer, half-IT-geek, who can translate marketing vision into technology implementation to deliver on marketing goals
  • Experienced (read: 4-5 solid years) in managing Sales and/or MarTech tools and integrations (CRM, marketing automation platforms, campaign attribution tools, data ingestion, migrations, delivery, etc.) such as HubSpot, Microsoft Dynamics, Salesforce, Marketo, Pardot, Eloqua or similar databases
  • A balanced mix of a strategic thinker and a pragmatic doer, so you can both envision a bigger picture of a MarTech ecosystem and roll up the sleeves building an integration
  • Business Analyst and Project Manager at heart, comfortable leading projects and collaborating with a variety of stakeholders both within and outside the Global Marketing organization (such as CRM, Sales Ops, Integrations, IT Infrastructure, Data Governance, HelpDesk, Procurement, etc.)
  • A super-user and product evangelist for a variety of digital tools and practices: CRM, CMS, UAT, SDLC, CAB, and other horsemen of the MarTech apocalypse
  • Well-acquainted with B2B lead lifecycle management, marketing automation principles, and customer data management
  • Enthusiastic about technology and innovation in a way that exploring a new tool/integration/process automation is seen as a new adventure
  • Confident English speaker (Upper-Intermediate+ level required)
  • Self-driven planner with a sense of deadline and ownership who needs no supervision because supervision is you; confident user of collaboration/project management tools (Jira, Asana, Trello, or similar)


  • A truly international team of people first, and then professionals (who love to have a good laugh in a non-cringy way); spoiler alert: you’re not the only one to deal with Digital and MarTech
  • A pretty diverse range of MarTech tools (teaser: HubSpot, Outreach, DemandBase are on the table, but not only) — making sure the tools are used to their fullest
  • Short-, mid-, and long-term roadmap of MarTech as an owner — both strategic and tactical
  • External vendors and internal stakeholders through building true partner relationships
  • Automation initiatives to support digital marketing and internal operations
  • Defining, monitoring, and measuring marketing metrics and KPIs; translating metrics into insights useful for different teams
  • Process mapping and diagram creation, healthy documentation creation, secure access management, tool procurement, and related business spend management, MarTech budgeting, service/product management, and all related IT ceremonies
  • Developing and implementing processes for requirements gathering, stakeholder engagement, roadmap planning, and meaningful documentation to ensure the MarTech stack is evolving as expected
  • Becoming an SME in marketing tool capabilities and functionality (which includes, but is not limited, to tool onboarding for different user roles and being a go-to person for the IT department)


  • Build and develop MarTech as a Marketing Center of Excellence
  • Develop you as a leader of the function based on an individual career path — mapped with you
  • Help eliminate marketing and technology silos, so as to improve the deployment of new technologies to increase customer engagement in all marketing channels
  • Enjoy flexible working hours
  • Have access to experienced specialists in different domains of Finance, Sales, Marketing, HR, and GTO, willing to share their knowledge
  • Benefit from attractive salary, sport, remote or office, and language classes — whatever you feel is needed
  • Stay healthy with insurance (and a mindful workplace)
  • Test and learn, because nothing in digital is defined or final