25 січня 2022

User Acquisition Lead (return & re-engagement) (вакансія неактивна)


About us:

SocialTech is a product IT company where we recreated the venture capital world. As a venture builder, we kick off and run startups focusing on analytics, data, and machine learning.

Our product is a global platform for communication of people from all over the world. Tens of millions of attracted users and years of industry experience allow us to compete with social networks.

Our business is constantly growing and we are continuing to attract new users to our products. We work with a variety of marketing channels and are the TOP-5 Ukraine’s Google partners in terms of marketing budgets.

Our team is a key driver for business development.
That is why we are now expanding our team and looking for a talented professional for the role of User Acquisition Lead (return & re-engagement), who will lead the direction of re-engaging users through the paid purchasing channels, and help us grow even faster.

About you:

— You want to develop a career in performance marketing. It is important for us that our colleagues do what motivates them;

— Do not be afraid to work with seven-digit budgets($). SocialTech is one of the top 5 Google partners in Ukraine.

— You are able to defend your opinion with arguments and make decisions independently. Each marketer of our team is responsible for their own traffic channel, so you will have the opportunity to be responsible for the business results of a particular area;

— You are ready to experiment a lot. Everyone understands — there is no growth without experimentation, that is why we allocate considerable budgets to it every month;

— Have the habit of focusing on the result and using data-driven approaches in the work.

Main responsibilities:

— Creating, launching, evaluating and optimizing working “links” to re-engage users in relevant channels;

— Formulation of hypotheses and new ideas based on the analysis of historical data;

— Work with the analytical team to evaluate and find mechanisms to improve efficiency;

— Work with the creative team to create quality creatives / landing pages to increase conversions;

— Analysis of direct and indirect competitors;

— Formation and implementation of the strategy of purchasing traffic team Return & Re-engagement;

— Synchronization of team priorities with business leaders of other areas of the company.

Our candidate:

— 3-4 + years of experience in user acquisition / performance marketing;

— Successful track record of launching and managing Google Ads or Facebook Ads campaigns;

— Liability for campaigns with a total monthly budget of more than $ 100,000;

— Experience in purchasing users in the Tier-1 market;

— Strong analytical skills (factor analysis, ability to find cause and effect relationships, prioritization);

— Experience and desire to work with data, figures and metrics;

— Free possession of Excel / Sheets;

— Understanding of marketing metrics such as CPM, CTR, CPC, CPA, ROI, ROAS, LTV, CAC, churn, retention and others;

— English level — Intermediate +.

Would be a plus:

— US and UK markets;

— Google Tag Manager, Google Analytics, Google Optimize;

— Tableau / Google Data Studio;

— Web products.

We offer:

— Flexible work schedule;

— Professional development: participation in key events of the IT industry (both in Ukraine and abroad), access to useful literature, trainings, seminars;

— Breakfasts, lunches and snacks in the office;

— Compensation for sports activities;

— Corporate doctor and health insurance;

— New large and spacious office in Podil (40A Kyrylivska Street. 5 minutes from Taras Shevchenko metro station).

So the real question is, will you join us? :)