— At least 2 years of experience in similar position in mobile marketing
— Solid understanding of digital advertising platforms and related metrics;
— Solid analytical skills with the ability to apply business strategy to data analysis and recommendations;
— Strong organizational skills, high attention to detail and ability to manage multiple, competing priorities simultaneously;
— Experience in budgeting and financial estimations;
— Holding a team player mentality to collaborate and interface with a wide range of partners both internally and externally;
— Success in developing and mentoring a world-class performance marketing team;
— Fluent English;
— Will be a plus;
— Experience in Gamedev;
— Knowledge of Python and Tableau.
— Flexible working hours;
— Extended medical insurance (including dental coverage and travel insurance);
— Training courses and professional conference participation payment;
— Fitness and english courses compensation
— Employment according to the Labor Code of the Russian Federation;
— Relocation package for candidates .
What to do:
— Define and be accountable for marketing strategy with multi channels, including UA, AD, PR, ASO, collaborations and offline events;
— Stay current on the user acquisition landscape, growth trends, best practices, and competitor strategies to develop new ideas and initiatives for growth;
— Propose and lead growth initiatives in the areas of re-engagement and re-activation;
— Understanding of how to measure the effect from different advertisements—ROI, retention;
— Own all reporting and analytics related to marketing and provide insights to improve the acquisition funnel and customer quality;
— Work closely with game development teams on advocating the marketing vision, product positioning and share market insights;
— Analytics experience, including audience segmentation, then applying the results into real marketing experience;
— Work with external partners and agencies on diverse marketing campaigns and analytics;
— Brand development;
— Manage the team: UA, AD, ASO, Brand.
For new projects and existing ones.