SmartyAds is a passionate and ambitious team of professionals who redefine the standards of advertising and monetization worldwide by building robust and efficiency-driven programmatic platforms. We started back in 2011 and since then we grew until we found ourselves as an award-winning international company with our own tech infrastructure, 150+ team members onboard, and products highly praised by international experts (awards: The Drum DADI, Stewie, MartechBreakthrough, SIA, and more).
How does it all become possible? We focus on our people — we welcome big ideas, provide you with the freedom to grow, and offer support on every stage of your professional development with us. Join an environment where everyone feels connected, supported, and heard so you can do your best work and progress fast professionally like dozens of our account managers, sales, ad ops, and developers already did.
Responsibilities:
- Publications in External Media: Build relationships with media and journalists. Ensure consistent, high-quality publications in relevant outlets to establish brand credibility;
- Awards: Identify and apply for industry-relevant awards to boost visibility and enhance company reputation;
- Event Planning: Organize and plan events, aligning with PR and marketing goals. Develop communication strategies around key events for maximum exposure and engagement;
- Pitching Speakers: Proactively pitch company representatives as speakers at conferences, podcasts, and industry events;
- Personal Brand Development: Assist key company figures in building and promoting their personal brands through LinkedIn, expert content, and thought leadership;
- Review Platforms: Monitor and maintain communication on review platforms (G2, Trustpilot, etc.), ensuring positive brand representation;
- Sales Materials Development: Create sales materials such as case studies, media kits, and one-pagers to support PR and sales teams;
- Industry Organization Search & Evaluation: Identify and evaluate relevant industry bodies (TAG, IAB Tech Lab, etc.) for potential collaboration and membership;
- Speech Writing: Prepare speeches and presentations for executives, ensuring alignment with company messaging;
- Rebranding Initiatives: Manage external communication for rebranding efforts, including press releases, media outreach, and public perception management.
Hard Skills:
- Proven success in media pitching (6+ publications per year in Tier 1 media outlets);
- Experience executing a mix of free and paid PR activities (50/50 balance);
- Success in identifying and applying for relevant industry awards;
- Experience in personal brand development for key individuals;
- Minimum 2 years in a PR role, focusing on strategic communications and media relations.
Huge Plus:
- Knowledge of the AdTech landscape and organizations (TAG, IAB, VideoWeek, etc.);
- Experience with review platforms (G2, Trustpilot) and ensuring positive reviews;
- Event planning and PR event coverage, including post-event analysis;
- Expertise in rebranding strategies and aligning PR efforts with new branding initiatives;
- Strong speech-writing skills and experience preparing executives for speaking engagements.
Benefits:
- Flexible work setup: Choose between fully remote, hybrid, or office-based in Kyiv, Odesa, or Mykolaiv with refreshments/snacks and dedicated spaces for relaxation and leisure activities.
- Professional growth: Join a strong team, access courses and conferences, and utilize our electronic library for continuous learning.
- Performance-based annual salary reviews: Fair and competitive compensation tied to your work performance.
- Work-life balance: Enjoy 22 paid vacation days per year.
- Well-being support: Comprehensive medical insurance, paid sick leaves, and access to a corporate psychologist.
- Vibrant corporate culture: Offsite parties, celebrations, team-building activities, sporting events, and corporate gifts/bonuses.