About us: We’ve been around for almost 13 years, and growing stronger every year. We began as MacPhun, a startup with only 10 people who created apps for Mac. Now we’re Skylum, a global imaging technology company with offices in New York, Kyiv, and Tokyo. We’ve grown to more than 100 employees with one goal and one vision for our future.
19 июля 2021

Senior Google Advertising Channel Manager (English speaking territory) (вакансия неактивна)

Киев

Skylum allows millions of photographers to make incredible images faster. We automate photo editing with the power of Artificial Intelligence yet leave all the creative control in the hands of the artist.
Our product—Luminar—a one-stop solution for editing and managing photos with unique AI tools

New structure requires more hands in the global Google Ads team. We need a strong senior-level person in this team to be lead by Dept Manager

Hard skills:
— 3+ years of experience with Google advertising;
— Strong experience with Google advertising infrastructure;
— Proven track record with all Google advertising ad formats, including YouTube TrueView;
— Advanced knowledge of the attribution models and Google Analytics;
— Profound experience with reporting, Google Sheets or MS Excel.

Soft skills:
— Focused & detail oriented;
— Balanced & Persistent;
— Calm;
— Team player;
— Willing to experiment, will take the risk if the odds are right;
— Well-organized, able to do hands-on work and analysis with minimum supervision and works well with all staff levels.

As a plus:
— Experience with software, product companies;
— Connections with Google (Dublin, Kyiv etc).

Responsibilities:
— Manage and review the prospecting & retargeting campaigns in Google Ads:
Google Search: brand and non-brand;
Google Display;
Google Shopping;
YouTube TrueView
— Manage prospecting & retargeting in other Search Networks;
— Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
— Manage the creation of large keyword lists;
— Provide creative copy suggestions and graphical ad templates;
— Manage Display network placements through Google Ads;
— Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
— Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
— Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
— Keep pace with search engine and PPC industry trends and developments;
— Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals;
— Monitor and evaluate search results and search performance across the major search channels.

We offer:
— Possibility to work with true professionals and simply amazing people;
— Possibility to work on a one-of-a-kind photo editor — Luminar, which runs on Artificial Intelligence and makes editing fun and simple for everyone;
— Flexible schedule; working day can start at 8 am or at 11 am. Remote work (for now);
— 21 days of paid vacation per year;
— Medical insurance and 21 days of paid sick leaves;
— Team buildings and cool corporate parties.