Senior PPC manager Mission is to increase traffic volumes from PPC campaigns, improve conversion, and sales of Skylum’s products; to contribute new innovative ideas for creatives and advertising materials, landing pages and funnels.
Outcomes: The PPC manager is a high performing contributor to the marketing department, which plays a critical role in acquiring new customers for Skylum’s products. You will do so by generating ideas, analyzing data, researching the market, running different types of search, display, and video advertising campaigns.
Your main responsibilities will be:
— Google Ads/Facebook/Twitter strategies creation including researching and analyzing market trends;
— Google Ads/Facebook/Bing/Twitter advertising campaigns (creating, managing & developing);
— Working with different markets: US/Europe/Asia;
— Assisting in the design of landing pages, ad copies; working on conversion testing to continuously improve ROI and performance;
— Analysing and optimizing present advertising campaigns;
— A/B and multivariate testing;
— Running Video advertising;
— Reporting (daily, weekly, monthly, quarterly) and analysing with conclusions and suggestions for improvement;
— Communicating with partners and project team’s members;
— Monitoring and improving ad funnels;
— Monitoring of Campaign bids account daily and monthly budget caps, and other metrics;
— Providing creative copy suggestions.
To achieve these outcomes inside Skylum, you must have/be:
— At least
— Work experience for US and Europe market is a must;
— Experience with multiple platforms (e.g., Amazon, Google Ads, Facebook, Bing, Pinterest) is preferred;
— Experience with Video campaigns (Google, Facebook);
— Skills in conversions tracking and funnel optimization;
— Analytical abilities, knowledge of Google Analytics, strong Excel skills;
— Excellent communication skills;
— Strong team player;
— Google Ads & Facebook professional certificates are welcome.
Our own products, not outsourcing;
Annual paid vacations (21 working days);
Convenient office location;
Corporate / team / special events;
Warm and friendly working environment;
Professional development and career growth.