CRM Manager (Customer.io) (вакансія неактивна)

We are currently looking for a CRM Manager / Email marketing specialist / Retention manager to join the team.

Requirements:

• 
  
  • Experience in the gambling/betting niche in a similar position for 1 year or more;
  • Experience with Email newsletters;
  • Experience in working and setting up additional communication channels with existing customer bases;
  • Experience with Customer.io CRM system is a must;
  • Experience with Softswiss platform;
  • Experience with user segmentation;
  • Understanding of basic mailing formats: promotional campaigns, trigger campaigns, chains;
  • Basic understanding of how logical operators work;
  • Basic knowledge of HTML;
  • Knowledge of general internet marketing trends;
  • High attention to details;
  • Responsibility and self-organization skills;
  • Good level of English (written), Ua/Ru — native/fluent level.
  
  Main Responsibilities:
  
  
  
  • Working in Retention Team;
  • Assist in implementing the overall brand strategy in various GEOs;
  • Analyzing the market and competitors;
  • Develop, launch and oversee automated and manual email, push, sms campaigns to improve customer retention and increase engagement;
  • Monitor their quality, analyze their effectiveness, prepare reports on them;
  • Develop and implement customer segmentation strategies to ensure relevance and targeting of messages to different customer segments;
  • Generate new ideas, develop and implement activities / initiatives to maximize positive impact on key business metrics;
  • Research customer base, conduct analysis of existing trends, drivers, barriers and patterns of customer behavior;
  • Conduct A/B testing of business hypotheses through the launch of new campaigns.

What You Will Get:

• Remote-first work. Work from anywhere with full online collaboration and team support.
• Monthly well-being budget. Company covers sports, courses, wellness, and hobbies.
• Paid time off. 20 vacation days, 10 sick days, plus public holidays.
• Extra days for life events. 3 additional paid days for important occasions.
• Referral bonus. Earn for bringing strong candidates to the team.
• Bonuses & celebrations. Birthday bonuses (€100—€200) and rewards for work anniversaries.
• Strong product & team. Work on impactful iGaming projects with an experienced team.