SMM Manager — B2C AI Product (вакансія неактивна)

As our SMM Manager, you will be responsible for creating, launching, and optimizing advertising campaigns for our B2C AI service on Instagram, Facebook, and LinkedIn.

Key Responsibilities:

• Campaign Strategy & Execution:
  
  • Develop and implement comprehensive digital advertising campaigns tailored for Instagram, Facebook, and LinkedIn.
  • Craft compelling ad copy and creative visuals
• Performance Analysis & Optimization:
  
  • Monitor campaign performance using platform-specific analytics tools (e.g., Facebook Ads Manager, Instagram Insights, LinkedIn Campaign Manager).
  • Conduct A/B testing and continuously optimize campaigns to maximize ROI and audience engagement.
• Budget Management:
  
  • Allocate and manage advertising budgets efficiently, ensuring optimal spend and adherence to financial guidelines.
• Market Research & Trend Analysis:
  
  • Stay updated on the latest digital marketing trends, platform updates, and industry best practices.
  • Conduct market and audience research to inform targeting strategies and creative direction.
• Reporting & Collaboration:
  
  • Prepare regular performance reports and present insights and recommendations to stakeholders.
  • Work closely with product, sales, and customer success teams to align advertising efforts with overall business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in digital advertising, with a strong focus on B2C campaigns.
• Proven success in managing and optimizing campaigns on Instagram, Facebook, and LinkedIn.
• Proficiency with analytics and advertising management tools.
• Excellent communication, creative, and analytical skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Experience with AI technologies or a background in tech marketing is a plus.