We are a growing SaaS company looking for a talented and self-driven Digital Marketing Manager to help us promote our product through targeted campaigns on Instagram and LinkedIn.
This is a part-time role, ideal for someone who is experienced in digital advertising and content strategy.
Key Responsibilities:
- Develop and implement advertising strategies for Instagram and LinkedIn tailored to our target audience.
- Create and manage ad campaigns, including setup, testing, and optimization to achieve maximum ROI.
- Plan and coordinate the production of engaging ad creatives, including visuals and copywriting.
- Monitor, analyze, and report on campaign performance metrics such as CTR, CPC, and conversions.
- Manage advertising budgets and ensure efficient allocation of resources.
- Conduct market and competitor analysis to refine campaign strategies.
- Collaborate with designers, copywriters, and other team members to align marketing efforts with our overall strategy.
Requirements:
- Proven experience in digital marketing with a focus on Instagram and LinkedIn.
- Strong knowledge of ad campaign creation and performance optimization.
- Excellent analytical skills and familiarity with tools like Google Analytics and Meta Ads Manager.
- Ability to work independently and deliver results within deadlines.
- Exceptional communication skills and fluency in English.
Preferred Qualifications:
- Experience with SaaS product marketing.
- Basic design or content creation skills.
- Familiarity with lead generation strategies for B2B or B2C.
What We Offer:
- Flexible working hours (approximately 15 hours per week).
- Competitive hourly rate.
- Opportunity to grow with a fast-paced, innovative company.