Scout Gaming is designing and developing the future of online Fantasy Sports. Scout Gaming is a Scandinavian IT product company with offices in Norway (Bergen), Ukraine (Lviv), Sweden (Stockholm). Both Bergen and Lviv are tech teams responsible for delivering the best design, engineering, testing, and sports statistic experience for our Clients.
15 січня 2024

Fanteam Brand Manager (вакансія неактивна)

Львів, віддалено

Fanteam is part of Scout Gaming Group, and is Europe’s biggest dedicated, real-money Daily Fantasy Sports site. As a Brand Manager, you will be a big part of our journey towards it’s ambitious targets.

You will have a lot of freedom to develop the Fanteam brand with your own vision, and lead the execution of creative marketing strategies. This role is both for a strategic thinker with a highly analytical mind able to translate data into actionable insight.

Responsibilities:

Marketing

  • Build and deploy a multi-channel marketing plan according to the available budget
  • Development and ongoing optimisation of CRM, Content and Affiliate marketing channels
  • Identification, negotiation and implementation of all marketing campaigns
  • Closely track and manage the marketing budget and all marketing operating expenses
  • Weekly reporting on marketing campaigns performance, KPIs and ROI
  • Strict control of marketing channel performance and optimisation
  • Focus on hitting agreed user acquisition and retention targets
  • Heavy focus on improving acquisition costs, retention metrics and CLTV
  • Ongoing review and optimisation of the product offering based on target audience
  • Growth of the Fanteam brand and user base in multiple target markets

Product

  • Strategic development of the Fanteam brand and product in line with group objectives
  • Delegation of required product and feature improvements to product and dev teams
  • Management and scheduling of product and feature developments
  • Ensuring product and feature developments are delivered according to strict deadlines

Strategic

  • Development of the Fanteam user proposition, target audience and user experience
  • Regular reporting of progress and performance to CCO, CEO and the board
  • Ensuring a high level of accountability for Fanteam’s commercial and product performance

What you’ll bring:

  • 3-5 years of experience in the iGaming sector with marketing and / or brand responsibility
  • Proven ability to develop and execute marketing budgets and conversion funnels
  • Ability to analyze performance, interpret and communicate clearly to executives
  • Solid knowledge of analytical tools (e.g. Excel, Google Analytics etc.)
  • Very strong research and analytical skills partnered with a creative mind
  • Very strong understanding of industry KPIs and performance analysis
  • Excellent leadership, project-management, and time-management skills
  • Fluent level of English language

Preferred but not essential:

  • Previous experience and good understanding of Fantasy Sports
  • iGaming specific Marketing experience

As a person you are:

  • Highly analytical and focused on KPI driven performance
  • Highly accountable for growth and results
  • Interested in influencing and shaping the future of our business
  • Wanting to implement your own vision and strategy on to the brand
  • Ambitious, result-oriented and enthusiastic about gaming
  • Good collaboration and negotiation skills
  • Appreciate self-management and take initiative
  • Positive mindset and drive
  • Creative thinker, able to find optimal and innovative solutions