When it comes to analytics, the most important factor in determining how accurately a business can scale and make correct marketing decisions is how the accuracy and availability of meaningful data are based. Before data analysis, it must be harvested from the appropriate medium — this is where data engineers come into play.
As a Scandiweb data engineer, your main responsibilities include setting up and maintaining user data tracking on eCommerce sites and ensuring truthful data to aggregation and marketing platforms such as Google Analytics, GoogleAds, Facebook Business Manager, and more.
To be proficient in the field, a good understanding of front-end technologies is required as well as an analytical mindset when it comes to extracting user data (do not worry if you do not know much about analytics or marketing at the beginning). The position also calls for infrequent meetings with clients and other parties involved to discuss analytics setups so good communication skills and good application of the English language go hand in hand. This would be what you’d begin with.
After that, you’d move towards more complex Data collection tasks, such as installing and configuring modules for Magento that inject data onto the website’s dataLayer. In addition, Data Engineer will work with preparing data pipelines that bring together information in data warehouses from different source systems (Ad platforms, Web analytics platforms, order management systems, email, and marketing automation platforms, etc). Integrate, consolidate, cleanse and structure the data for further analytical purposes.
The position is a mix of development concepts, analytics, marketing, morals and ethics, some legal matters, and efficient communication between various parties — project management, developers, other marketing people, and clients.