Product Marketing Manager (Сrypto, Blockchain) (вакансія неактивна)

The RVA Fintech Solutions team is looking for an innovative and energetic Middle+ Product Marketing Manager who will oversee and manage the strategic marketing plans of our new project in the “Travel & Crypto” category remotely.

Required skills and abilities:

Four (4) years of B2C marketing experience;
Two (2) years of crypto experience is a must (Excellent knowledge of how the Blockchain, NFT and DeFi works);
Upper-intermediate or higher level of English;
Deep understanding of different acquisition channels including e-mail, digital advertisement, SEO, PR, influencers etc;
Proven track record of success in marketing with measurable results;
Knowledge of strategic planning, budgeting, business analysis, advertising, promotions merchandising, research, and analysis;
Excellent project management skills and ability to manage deadlines;
Organized, detail-oriented, passionate about delivering on time and with quality;
Strong knowledge of qualitative and quantitive analysis (Google Analytics, Amplitude, Hotjar, AppsFlyer, and similar);
Strong knowledge of A/B testing using Google Experiment, Amplitude or similar. Understanding of how to present the results of the test using statistical significance;
Ability to resolve challenges quickly with excellent conflict management skills;
Detail-oriented, conscientious, client-oriented approach;
Exceptional written and oral communication skills, you simply don’t tolerate “typos” or incorrect grammar.

Responsibilities and duties:
Ability to analyze data and make meaningful conclusions that can be turned into actionable decisions;
Develop go-to-market plans for new NFT product rollouts and help define the positioning and messaging of solutions;
Ensure high-quality execution of deliverables and campaigns at all stages from acquisition to retention, churn, policies, and everything in between.
Work with internal and external teams to create traditional and digital marketing collateral, campaigns, and projects for crypto products, on time and on budget;
Support execution of marketing campaigns + results tracking/reporting;
Generate and manage social media content;
Manage website updates as needed.

How we work:
— trust in the team first of all: no micromanagement and time trackers;
— we work in cross-functional teams, so everyone has an impact on technology and product without unnecessary bureaucracy;
— we openly offer only those improvements that can be measured;
— we openly share reviews.

We offer:
— career development in IT;
— competitive remuneration at the upper limit of the market, salary revision depending on the results;
— 8-hour working day (Mon-Fri) with a “flexible” schedule;
— we work completely remotely;
— medical insurance (after passing the adaptation period);
— paid vacation and sick leave;
— partial compensation for sports activities: swimming pool, yoga, gym;
— partial compensation for learning foreign languages;
— partial compensation for advanced training courses;
— team building and corporate events.