Content Marketing Manager

Are you a seasoned Content Marketing Manager with a flair for shaping narratives around software development and technology? Join RubyGarage to steer our content marketing initiatives and help solidify our position as a leader in custom software solutions!

Responsibilities:

• Set objectives and key performance indicators for content marketing.
• Profile and identify target audiences to tailor content strategies.
• Assess the quality and effectiveness of existing content.
• Conduct competitive analyses to evaluate competitor content.
• Identify optimal formats for content creation, such as blog posts, videos, and ebooks.
• Develop and implement a comprehensive SEO strategy.
• Create and manage a content calendar with topics and publishing schedules.
• Allocate necessary resources for content creation, distribution, and promotion.
• Conduct SEO keyword research to inform content plans.
• Oversee the creation of high-quality, expert-level content.
• Ensure all content meets quality standards and aligns with brand guidelines.
• Continuously optimize content based on performance metrics and analytics.
• Identify and leverage appropriate channels for content distribution.
• Schedule and manage the release of content across various platforms.
• Execute paid strategies for content promotion.
• Build and maintain relationships with industry partners for content syndication.
• Implement SEO best practices to maximize content visibility in search results.
• Manage social media profiles to regularly promote content.
• Craft and manage email marketing campaigns for content distribution.
• Define team roles and responsibilities for effective content marketing.
• Participate in the hiring process to assemble a skilled content team.
• Facilitate the onboarding and training of new team members.
• Set performance goals for the team and conduct regular performance reviews.
• Employ Agile methodologies, such as Scrum, to enhance team collaboration and efficiency.

Requirements:

• Minimum 2 years of experience in content strategy within the IT sector.
• At least 1 year of experience in team leadership or coordination.
• Proficient in SEO and keyword research.
• Experience in content strategy creation and implementation.
• Experience in content distribution and promotional strategies.
• Experience in technical tasks creation for a content team members.
• Familiarity with project management tools like JIRA.
• Experience in content analysis.
• Advanced understanding of Google Analytics and other analytics tools.
• Knowledge of Agile methodologies and performance metrics.
• Experience in project planning and scheduling.
• Excellent communication, negotiation, and leadership skills.
• Ability to manage conflicts and make rapid decisions.
• Advanced level of English proficiency.

We offer:

• Opportunity to have a direct influence on the company’s processes.
• Opportunity for professional and personal growth based on Personal Development Plan.
• Access to internal knowledge resources and libraries.
• Well-established, documented work processes.
• Remote work flexibility.
• Mentorship opportunities.

Why you?

Are you adept at crafting strategic content for the IT industry and skilled in leading content teams? Do you thrive on optimizing processes for better efficiency and effectiveness? If so, your next professional chapter awaits at RubyGarage. Submit your CV today!

Motivation

Be part of an industry-leading team that values innovation and excellence. We’re looking for proactive professionals who are committed to setting new benchmarks in the software development world. If you’re geared towards constant improvement and learning, RubyGarage is your ideal workplace.