Middle SEO Specialist (вакансія неактивна)

About Us

Riseapps is seeking a results-driven full-time SEO specialist to join our team and drive qualified lead generation through organic search channels. We’re looking for someone who can transform technical SEO expertise into measurable business outcomes, specifically Marketing Qualified Leads (MQLs).

Primary Responsibilities

• Design and execute comprehensive SEO strategies focused on attracting qualified leads from the US and other English-speaking markets
• Manage and optimize website structure, internal linking architecture, and existing content to maximize conversion potential
• Develop detailed content briefs and requirements for the content team, ensuring alignment with SEO and lead generation goals
• Execute and oversee link-building campaigns, including:
• Identifying and evaluating potential link donors
• Preparing outreach materials and link placement requirements
• Managing relationships with link vendors
• Implementing organic link-building strategies
• Monitoring backlink health and performance
• Conduct regular technical SEO audits and coordinate with the development team to resolve issues
• Research and implement referral lead generation opportunities across various online channels
• Track and report on key performance metrics, specifically focusing on MQL generation

Key Performance Indicators

• Primary KPI: Number of Marketing Qualified Leads (MQLs) generated through organic channels
• Secondary metrics to support MQL growth:
• Lead quality scores
• Conversion rates from organic traffic
• Lead attribution from referral sources

Required Skills and Experience

• Proven track record of driving lead generation through SEO strategies
• Strong technical SEO knowledge and experience with website optimization
• Experience in B2B lead generation and understanding of the sales funnel
• Proficiency in SEO tools and analytics platforms
• Strong analytical skills with a focus on conversion optimization
• Excellent project management and communication abilities

Additional Information

• Position reports to: Marketing Director
• Works closely with: Content team, Development team, and external SEO consultant
• Regular collaboration with our SEO consultant for strategy alignment and optimization