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5 серпня 2020

Digital Marketing Manager/Head of Marketing (вакансія неактивна)

Харків, віддалено

Необхідні навички

We are Riseapps, a team of mobile and web developers. Over the last 3 years we have delivered 50+ projects in various business sectors. All our apps are usually made in-house. Our team includes top-notch experts with more than 10 years in design, middle and senior levels in development. We have built a strong pack of ninjas that regularly delivers extremely clean and deadly effective apps.

We are looking for an analytical and goal-oriented Digital Marketing Manager/Head of Marketing to join our team!

Requirements:

— At least 5 years of successful experience in the digital marketing sphere that can be confirmed by certain results: audience growth, conversions increase, or similar.
— At least 3 years in successful B2B marketing with proven experience in creating and managing successful marketing strategy in B2B;
— Degree or professional certification in Marketing or Digital marketing;
— Deep expertise in one or more marketing channel;
— Practical experience in creation and optimization of a marketing funnel;
— Practical experience in calculating of ROMI, CAC, LTV, CPL, CRO for each campaign
— Strong analytical skills with using tools such as Google Analytics, Google Adwords, Albacross, Hotjar and/or others;
— Practical experience in outreach campaigns using automation tools;
— Strong management, planning, organisational and analytical skills;
— Demonstrated ability to lead and inspire a team;
— Get things done attitude;
— Entrepreneurial spirit and flexibility;
— Fluent written and spoken English;

Буде плюсом

Can be a plus:
— Previous experience as CMO/Head of Marketing/Head of Digital;
— Previous experience as Sales/Business Development manager;
— Previous experience in SMM on Linkedin;
— CRM certification;

Пропонуємо

We are offering:
— Projects that use advanced, cutting-edge technologies. The ability to switch projects, try yourself in different roles;
— Fully-equipped office space located close to Naukova metro station.
— Great team and excellent environment, that will help you to improve your soft and hard skills;
— 5-day working week, 8-hour working day, flexible schedule (You decide your work hours)
— Possibility of remote work
— Paid Sick-leaves — 5 b/days;
— Annual Paid vacation — 15 b/days + unpaid vacation
— Paid public holidays according to the Ukrainian legislation
— Bookkeeping and accounting will be maintained by the professional accountant
— Competitive bonuses for a personal recommendation of new employees.
— Personal career plan, professional growth, and semiannual performance review.
— Budget for personal education and paid online courses.
— Internal TechTalks, corporate library, English lessons, and Speaking club with a native speaker.
— Sport and Fitness team buildings, compensation of running events, and others.
— Fun summer and winter corporate parties, team buildings, and other events.

Обов’язки

Responsibilities:
— Creating and executing a marketing strategy to identify markets and opportunities for Riseapps to garner company leads, sales and business development. Implement GTM(Go-to-market) strategy of company services;
— Identify the target clients by making SWOT analysis, creating a unique value proposition, ICP-s, buying personas, customer journey map;
— Basing on the created ICPs generate leads with the needed number of MQL-s across all sales channels in order to achieve monthly and quarterly goals;
— Deploy successful marketing campaigns and own their implementation from creation to execution through inbound and outbound;
— Analyze and improve the performance of all digital campaigns (calculate and improve ROI, CAC, LTV, CPL, CRO) through all traffic channels used to attract customers. Analyze the effectiveness of all marketing efforts & report on return on investment;
— CRM, manage the customer journey by targeting specific customer segments with individualized marketing actions using multichannel marketing;
— Analyze the key figures of the sales funnel and optimize them;
— Create new marketing hypotheses and experiment with finding new cost-effective marketing campaigns;
— Leading, motivating, and mentoring a team of digital experts to drive inbound marketing including web optimization, SEO, display, paid search, content syndication, email marketing, webinars, video, social media, events and more.
— Effectively manage budget, external agencies, and service providers, hire new team members, evaluate performance and KPI of the team members;